Building Stronger Connections: Get to Know Your Home Buyers and Sellers

January 18, 2024
8:00 am

National Get to Know Your Customers Day on January 18th is a perfect reminder for real estate agents to prioritize building genuine connections with potential home buyers and sellers. Establishing trust and understanding clients’ needs is crucial for a successful real estate partnership. In this article, we’ll discuss the top questions you should ask your potential clients and the essential details you need to share about yourself.

Top Questions for Home Buyers:

What’s your budget?

Understanding your client’s financial capacity is the first step in helping them find their dream home. Ask about their budget, pre-approval status, and whether they have any specific financial concerns.

What are your must-haves and deal-breakers?

Every home buyer has unique preferences and priorities. Ask about their must-have features (e.g., number of bedrooms, location, style) and deal-breakers (e.g., proximity to schools or noisy areas).

Are you looking for a fixer-upper or a move-in-ready property?

Knowing whether your clients are open to renovation projects or prefer a turnkey home can help you narrow their options effectively.

What is your ideal timeline for buying a home?

Understanding the urgency of your client’s home purchase is crucial for managing their expectations and planning the search accordingly.

Have you worked with a real estate agent before?

If your potential buyer has prior experience with real estate agents, learning about their positive and negative past experiences is essential to tailor your approach accordingly. 

Want to discover more insights into helping first-time homebuyers? Click through to Top 5 First-Time Homebuyer Questions and equip yourself with the scripts you’ll need to address their top concerns.

Top Questions for Home Sellers:

Why are you selling your current home?

Understanding the motivation behind your client’s selling decision can help you provide more personalized assistance and tailor your marketing strategy accordingly.

What are your expectations regarding the selling price?

Discussing your client’s expectations for the selling price will enable you to provide a realistic valuation and set achievable pricing goals.

Have you made any recent upgrades or renovations?

Knowing about recent improvements to the property can affect its comparative marketing analysis (CMA) and marketing strategy. Be sure to ask for details on any recent upgrades or repairs.

What is your preferred timeline for selling your home?

Knowing when your client wants to sell can help you create a customized marketing plan and ensure a smooth transition.

Have you had any previous experience selling a property?

If your potential seller has prior experience with real estate transactions, ask about their previous experiences to better understand their needs and concerns.

Top Details to Share About Yourself:

Professional Experience

Share your years of experience in the real estate industry, including your success stories, to instill confidence in potential clients. Highlight any specialized areas of expertise, such as luxury homes, first-time buyers, or investment properties.

Market Knowledge

Discuss your in-depth knowledge of the local real estate market, recent trends, and pricing strategies. Clients will appreciate your ability to navigate the market effectively.

Communication Style

Communicate your preferred methods of communication, response times, and how you keep clients informed throughout the buying or selling process.

Client Testimonials

Share testimonials from satisfied clients who can vouch for your professionalism and dedication. Positive reviews can build trust and credibility.


Express your dedication to helping clients achieve their real estate goals. Let them know you support them at every step of the journey.

On National Get to Know Your Customers Day, real estate agents should remember the importance of establishing strong connections with potential home buyers and sellers. Understanding client needs and sharing relevant details about yourself can build trust, tailor your services, and ultimately create successful and satisfying real estate partnerships. Building relationships is not just good for business; it’s the foundation for helping clients find their perfect home or successfully sell their property.

When you join Fathom Realty, you will have access to technology, extensive training, and local support from experienced leaders. We are committed to helping you grow your business and exceed your client’s expectations. Join us and become part of the Fathom family that values service, strong culture, and excellence in all we do!