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Business Building

Up Your Digital Marketing Game with Short-Form Video

November 29, 2022
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As a real estate agent, you are your brand; your brand is defined by your values, characteristics, and unique personality. ... Read More

Prepare Your Buyers for Climbing Interest Rates

November 17, 2022
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In its battle to tamp down your homebuyers’ inflation concerns, the Federal Reserve increased interest with a ripple effect through ... Read More

Seven Sales Boosting Tips as the Market Turns

November 15, 2022
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Over the last two years, the ink would barely dry on a listing agreement, and you had a contract on ... Read More

How Accurate Is Price Per Square Foot?

October 20, 2022
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Since square footage is directly related to the price of a home, it’s no wonder that buyers zero in on ... Read More

Should Buyers Have a “CLUE” About Your Listing?

October 18, 2022
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Most states require home sellers to complete a property condition report disclosing the history of damages, repairs, and deficiencies in ... Read More

Are You Providing Five-Star Service to Your Sellers?

October 6, 2022
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The complexities of listing a home can be overwhelming for a real estate agent. Seller’s expectations are higher than ever, ... Read More

Using Hyperlocal Data in a Changing Market

September 29, 2022
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With a shifting market, now is the time to get back to fundamentals. Nothing is more fundamental than hyperlocal marketing! ... Read More

Is it Time to Recommend an Adjustable Rate Mortgage?

September 27, 2022
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After staying historically low for over a decade, mortgage interest rates are rising. The increase results from the Federal Reserve ... Read More

Are You ready to CAP for Life with Fathom Realty?

September 22, 2022
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Did you know that in the RISMedia 2022 Contracts and Commissions survey, more than three-quarters (77%) of agents said that ... Read More

6 Best Safety Practices for REALTORS®

September 15, 2022
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The importance of safety practices for REALTORS® cannot be overstated. The National Association of REALTORS® 2020 Member Safety Report shows ... Read More

The Market is Turning: Time to Adjust Strategies

September 13, 2022
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In the early days of Monday Night Football, the former pro-quarterback-turned-TV color analyst Don Meredith would break into the country ... Read More

Educating Your Clients on Property Taxes

September 6, 2022
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Paying property taxes is an unavoidable part of homeownership. But why are you charged these taxes and what determines how ... Read More

NOW is the Time to Buy!

July 28, 2022
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Many exasperated home buyers prayed for relief from the past two years’ intense competition and bidding wars. Finally, it seems ... Read More

Generate More Income with Fathom Realty!

July 19, 2022
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During these turbulent economic times, there is no crystal ball to predict how the market will play out in 2022. ... Read More

How Does Inflation Affect the Housing Market?

July 7, 2022
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Inflation is at its highest rate in decades. So how will inflation affect the housing market? Here’s a quick primer ... Read More

3 Ways for Real Estate Agents to Use Blog Post Content

June 28, 2022
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You’ve done it! You wrote the blog article you kept putting off. Your website loves you! However, it seems wasteful ... Read More

How to Ask for Referrals in Real Estate

June 23, 2022
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“Who are your best clients?” should be easy to answer. Your best clients are the ones who refer business to ... Read More

5 Ways to Write Blogs Faster for Real Estate Agents

June 21, 2022
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Blogging is a great way to stay top of mind with your clients and show your expertise. As a busy ... Read More

Guide to Investment Property Financing

June 14, 2022
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As unlikely as it may seem, in today’s high demand, low inventory market many buyers have built enormous wealth by ... Read More

Start-Up Costs For Beginning Your Real Estate Career

June 7, 2022
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Becoming a real estate agent is a pathway to entrepreneurial success and financial independence. Once you have your license, you ... Read More

Fathom Realty Ranks as One of Nation’s Top-Producing Brokerage Firms

June 2, 2022
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Top 1,000 Power Broker 2022 Report Published RISMedia’s 2022 Power Broker Report ranks Fathom Realty number 16 in total residential ... Read More

Curb Appeal Basics for Listing Clients

May 31, 2022
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As unlikely as it may seem, in today’s high demand, low inventory market many buyers decide on a property having ... Read More

Staying Connected: The Key to Client Referrals

May 24, 2022
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Most sales positions rely on referrals, and real estate is no exception. The best source of referral leads is satisfied ... Read More

Drones: A New Frontier in Real Estate Photography

May 12, 2022
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Technology for marketing homes keeps advancing. First home listings went online with photographs. Next came video tours and 3D videos. ... Read More

Educate Your Clients on the Importance of Clear Title

April 26, 2022
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The most important parts of a real estate transaction are the title search and title insurance policy. If the seller ... Read More

Building a Network of Qualified Business Partners

April 21, 2022
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Building a network of qualified professionals is a certain business booster. You serve your clients and yourself by surrounding yourself ... Read More

Building Steady Business Through Referrals

April 19, 2022
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It’s time-tested wisdom that you build a business through word of mouth. Of course, there are other marketing methods in ... Read More

Help Your Clients Understand Capital Gains Taxes

April 14, 2022
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If your real estate clients are selling their homes, it’s important that they understand capital gains taxes. The subject is ... Read More

Remodel or Relocate: Which Makes Sense For Your Clients?

April 5, 2022
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Homeowners may contact you for help with a difficult decision. Their family has grown, and their current house is now ... Read More

Mortgage Prequalification vs. Preapproval: What’s the Difference?

March 31, 2022
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With homes now selling in a matter of days, your clients need to act faster than ever when they find ... Read More

3 Critical Digital Marketing Updates

March 15, 2022
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In a recent Inman commentary column, Wendy Forsythe, Fathom Holdings Chief Strategy Officer noted, “Building your digital brand has changed. ... Read More

Appropriate Thank-You Gifts For Real Estate Clients and Associates

March 10, 2022
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Once you’ve helped a buyer or seller see a home purchase or sale through to closing, you may want to ... Read More

Keeping Your Eye on KPIs

March 8, 2022
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Join Wendy Forsythe, Fathom Chief Branding Officer as she moderates the February 2022 Inman Connect Now discussion on how successful ... Read More

Preparing First-Time Buyers for the Mortgage Process

February 28, 2022
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Helping first-time buyers browse home listings and go to showings and open houses is exciting for them and rewarding for ... Read More

Spotlighting Energy Efficiency in Client Homes

February 3, 2022
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Energy efficiency is one of the top qualities homebuyers look for. It’s important to help your listing clients highlight these ... Read More

Insurance Musts for Real Estate Professionals

February 1, 2022
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Real estate transactions are complex, with the potential for mistakes that carry serious financial consequences. That’s why real estate agents ... Read More

What is Geo Farming and How Real Estate Agents Can Use It

January 18, 2022
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“Geo farming” is the process of flooding a neighborhood or neighborhoods with direct mail campaigns to help generate leads and ... Read More

Know Your Military Client’s VA Mortgage Benefits

January 13, 2022
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When working with military personnel and their spouses or with veterans, it’s important to have a working knowledge of Veterans ... Read More

Six Tips for Texting to Clients

January 6, 2022
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Text messaging, by nature, is a tricky way to communicate. Devoid of social cues like tone of voice, facial expressions, ... Read More

Preparing to Sell a House with Pets

January 4, 2022
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More than half of home sellers own pets. Even pet-loving buyers can be turned off by stains, odors and chewed-up ... Read More

10 Tips for Writing a Better Email

December 30, 2021
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Like texting, email is a tricky means of communication because it deprives you of social cues available during face-to-face conversation, ... Read More

7 Ways to Build Your Brand as a Real Estate Agent

December 28, 2021
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You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ... Read More

Mind Your Manners When Posting on Social Media

December 23, 2021
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Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ... Read More

When to Call an Inspection Specialist

December 21, 2021
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It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ... Read More

How to Write a Great Thank-You Note and Why It Matters

December 16, 2021
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One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ... Read More