Using Hyperlocal Data in a Changing Market
September 29, 2022
With a shifting market, now is the time to get back to fundamentals. Nothing is more fundamental than hyperlocal marketing! ... Read More
Is it Time to Recommend an Adjustable Rate Mortgage?
September 27, 2022
After staying historically low for over a decade, mortgage interest rates are rising. The increase results from the Federal Reserve ... Read More
Are You ready to CAP for Life with Fathom Realty?
September 22, 2022
Did you know that in the RISMedia 2022 Contracts and Commissions survey, more than three-quarters (77%) of agents said that ... Read More
6 Best Safety Practices for REALTORS®
September 15, 2022
The importance of safety practices for REALTORS® cannot be overstated. The National Association of REALTORS® 2020 Member Safety Report shows ... Read More
The Market is Turning: Time to Adjust Strategies
September 13, 2022
In the early days of Monday Night Football, the former pro-quarterback-turned-TV color analyst Don Meredith would break into the country ... Read More
Educating Your Clients on Property Taxes
September 6, 2022
Paying property taxes is an unavoidable part of homeownership. But why are you charged these taxes and what determines how ... Read More
NOW is the Time to Buy!
July 28, 2022
Many exasperated home buyers prayed for relief from the past two years’ intense competition and bidding wars. Finally, it seems ... Read More
Generate More Income with Fathom Realty!
July 19, 2022
During these turbulent economic times, there is no crystal ball to predict how the market will play out in 2022. ... Read More
How Does Inflation Affect the Housing Market?
July 7, 2022
Inflation is at its highest rate in decades. So how will inflation affect the housing market? Here’s a quick primer ... Read More
3 Ways for Real Estate Agents to Use Blog Post Content
June 28, 2022
You’ve done it! You wrote the blog article you kept putting off. Your website loves you! However, it seems wasteful ... Read More
How to Ask for Referrals in Real Estate
June 23, 2022
“Who are your best clients?” should be easy to answer. Your best clients are the ones who refer business to ... Read More
5 Ways to Write Blogs Faster for Real Estate Agents
June 21, 2022
Blogging is a great way to stay top of mind with your clients and show your expertise. As a busy ... Read More
Guide to Investment Property Financing
June 14, 2022
As unlikely as it may seem, in today’s high demand, low inventory market many buyers have built enormous wealth by ... Read More
Start-Up Costs For Beginning Your Real Estate Career
June 7, 2022
Becoming a real estate agent is a pathway to entrepreneurial success and financial independence. Once you have your license, you ... Read More
Fathom Realty Ranks as One of Nation’s Top-Producing Brokerage Firms
June 2, 2022
Top 1,000 Power Broker 2022 Report Published RISMedia’s 2022 Power Broker Report ranks Fathom Realty number 16 in total residential ... Read More
Curb Appeal Basics for Listing Clients
May 31, 2022
As unlikely as it may seem, in today’s high demand, low inventory market many buyers decide on a property having ... Read More
Staying Connected: The Key to Client Referrals
May 24, 2022
Most sales positions rely on referrals, and real estate is no exception. The best source of referral leads is satisfied ... Read More
Drones: A New Frontier in Real Estate Photography
May 12, 2022
Technology for marketing homes keeps advancing. First home listings went online with photographs. Next came video tours and 3D videos. ... Read More
Educate Your Clients on the Importance of Clear Title
April 26, 2022
The most important parts of a real estate transaction are the title search and title insurance policy. If the seller ... Read More
Building a Network of Qualified Business Partners
April 21, 2022
Building a network of qualified professionals is a certain business booster. You serve your clients and yourself by surrounding yourself ... Read More
Building Steady Business Through Referrals
April 19, 2022
It’s time-tested wisdom that you build a business through word of mouth. Of course, there are other marketing methods in ... Read More
Help Your Clients Understand Capital Gains Taxes
April 14, 2022
If your real estate clients are selling their homes, it’s important that they understand capital gains taxes. The subject is ... Read More
Remodel or Relocate: Which Makes Sense For Your Clients?
April 5, 2022
Homeowners may contact you for help with a difficult decision. Their family has grown, and their current house is now ... Read More
Mortgage Prequalification vs. Preapproval: What’s the Difference?
March 31, 2022
With homes now selling in a matter of days, your clients need to act faster than ever when they find ... Read More
3 Critical Digital Marketing Updates
March 15, 2022
In a recent Inman commentary column, Wendy Forsythe, Fathom Holdings Chief Strategy Officer noted, “Building your digital brand has changed. ... Read More
Appropriate Thank-You Gifts For Real Estate Clients and Associates
March 10, 2022
Once you’ve helped a buyer or seller see a home purchase or sale through to closing, you may want to ... Read More
Keeping Your Eye on KPIs
March 8, 2022
Join Wendy Forsythe, Fathom Chief Branding Officer as she moderates the February 2022 Inman Connect Now discussion on how successful ... Read More
Preparing First-Time Buyers for the Mortgage Process
February 28, 2022
Helping first-time buyers browse home listings and go to showings and open houses is exciting for them and rewarding for ... Read More
Spotlighting Energy Efficiency in Client Homes
February 3, 2022
Energy efficiency is one of the top qualities homebuyers look for. It’s important to help your listing clients highlight these ... Read More
Insurance Musts for Real Estate Professionals
February 1, 2022
Real estate transactions are complex, with the potential for mistakes that carry serious financial consequences. That’s why real estate agents ... Read More
What is Geo Farming and How Real Estate Agents Can Use It
January 18, 2022
“Geo farming” is the process of flooding a neighborhood or neighborhoods with direct mail campaigns to help generate leads and ... Read More
Know Your Military Client’s VA Mortgage Benefits
January 13, 2022
When working with military personnel and their spouses or with veterans, it’s important to have a working knowledge of Veterans ... Read More
Six Tips for Texting to Clients
January 6, 2022
Text messaging, by nature, is a tricky way to communicate. Devoid of social cues like tone of voice, facial expressions, ... Read More
Preparing to Sell a House with Pets
January 4, 2022
More than half of home sellers own pets. Even pet-loving buyers can be turned off by stains, odors and chewed-up ... Read More
10 Tips for Writing a Better Email
December 30, 2021
Like texting, email is a tricky means of communication because it deprives you of social cues available during face-to-face conversation, ... Read More
7 Ways to Build Your Brand as a Real Estate Agent
December 28, 2021
You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ... Read More
Mind Your Manners When Posting on Social Media
December 23, 2021
Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ... Read More
When to Call an Inspection Specialist
December 21, 2021
It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ... Read More
How to Write a Great Thank-You Note and Why It Matters
December 16, 2021
One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ... Read More
Why You Should Discuss Homeowner’s Insurance Early On
December 14, 2021
As a responsible real estate agent, it’s up to you to help make sure your clients know what they’re signing ... Read More
8 Tips for Improving Business Phone Calls
December 8, 2021
Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ... Read More
Six Steps to Becoming a Better Communicator
December 2, 2021
Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ... Read More
What Should I Expect From My Insurance Agent?
December 1, 2021
As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ... Read More
Homeowner’s Insurance 101: Your Guide to Understanding Your Home Insurance Policy
November 16, 2021
Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ... Read More
Most People Don’t Understand the Closing Documents They Sign
November 4, 2021
Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ... Read More