A Real Estate Market Perspective: Navigating Mortgage Rate Forecasts
May 30, 2023
As real estate agents, staying informed about the ever-changing landscape of mortgage rates is crucial. In a recent presentation, Sean ... Read More
ChatGPT Prompts That Win a Property Listing!
May 25, 2023
To leverage the full potential of ChatGPT for your real estate listings, it’s crucial to ensure that you’re framing your ... Read More
The Art of Writing an Inviting Welcome Letter to Home Buyers
May 16, 2023
As a listing agent, one of the most critical aspects of your job is to create an inviting atmosphere for ... Read More
The Power of Newness: How New Agents Can Stand Out from the Competition
May 4, 2023
Being a new real estate agent can be intimidating, but it offers unique opportunities to grow your business. By leveraging ... Read More
What’s all this chat about ChatGPT for real estate agents?
May 2, 2023
What is ChatGPT? ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot powered by artificial intelligence (AI) developed by OpenAI and ... Read More
How to Flip Homebuyer Objections Into Sales Opportunities
April 26, 2023
High-producing real estate agents understand how to flip buyer objections into sales opportunities. Responding to buyer concerns with professionalism and ... Read More
Educating Buyers on the ABCs of the FICO Score
April 20, 2023
When working with inexperienced buyers, your expertise builds their confidence. Confident agents make confident clients. Therefore, your advice and knowledge ... Read More
Staying Connected to Your Real Estate Besties!
April 6, 2023
A solid real estate business is built on relationships and interconnections within your sphere of influence. Unfortunately, the lack of ... Read More
The Best Local Video Strategy for Real Estate Agents
March 7, 2023
Fathom Realty Agent Will Draper of Raleigh-Durham, North Carolina, was kind enough to allow us to share his recent social ... Read More
Take Your Business to the Next Level with a Real Estate Specialty
February 23, 2023
The National Association of REALTORS® provides many opportunities for real estate agents to continue learning and be rewarded with certifications ... Read More
How One Brokerage Market-Proofed Their Business
February 16, 2023
The following questions and answers summarize Josh Harley, Fathom Holdings, Inc. Founder and CEO’s presentation at the Housing Wire 2022 ... Read More
Is Traditional Media Advertising Obsolete for Real Estate?
February 9, 2023
The Internet has brought a momentous change to marketing and advertising. Spending on digital advertising continues to skyrocket. This may ... Read More
Buying Down a Mortgage Interest Rate: Is It Worth It?
February 7, 2023
Your real estate clients who are seeking mortgages at today’s higher interest rates may ask about buying down their rate. ... Read More
How to Specialize in Helping Military Personnel and Veterans
January 19, 2023
Americans who serve in the military make sacrifices for their country and are thereby entitled to an array of government ... Read More
Open Houses—Do You Still Need to Be Cautious About Covid-19?
January 12, 2023
Covid-19 precautions have relaxed as the number of cases and severity of the virus have receded. So as a real ... Read More
How to Safely Shut Off Property Utilities
January 5, 2023
You may need to shut off a property’s utilities in case of a repair, a suspected leak, or an emergency ... Read More
Remember: Your Insurance Needs Change Over Time
January 3, 2023
Insurance provides financial protection against the possibility of loss. Over your lifetime, your obligations shift, and the types of losses ... Read More
Growing Your Business in a Down Market
December 29, 2022
Make it Personal Now is the time to move away from generic newsletters and social media posts. Own YOUR brand. ... Read More
Choosing the Best Model for Your Real Estate Team
December 22, 2022
According to a recent NAR survey, 26% of agents are on teams. In a down real estate market, as agents ... Read More
Holiday Gift Ideas for Your Real Estate Clients
December 20, 2022
The holidays are perfect for letting your clients know you value them. But choosing the right gifts is important. The ... Read More
Do The Math!
December 13, 2022
It’s simple. There are two ways to increase your income: sell more homes or lower your expenses. And the easiest ... Read More
Top 5 First-Time Homebuyer Questions
December 6, 2022
Working with first-time homebuyers presents its unique questions and challenges. Here are 5 of the top questions new homebuyers ask ... Read More
Up Your Digital Marketing Game with Short-Form Video
November 29, 2022
As a real estate agent, you are your brand; your brand is defined by your values, characteristics, and unique personality. ... Read More
Prepare Your Buyers for Climbing Interest Rates
November 17, 2022
In its battle to tamp down your homebuyers’ inflation concerns, the Federal Reserve increased interest with a ripple effect through ... Read More
Seven Sales Boosting Tips as the Market Turns
November 15, 2022
Over the last two years, the ink would barely dry on a listing agreement, and you had a contract on ... Read More
How Accurate Is Price Per Square Foot?
October 20, 2022
Since square footage is directly related to the price of a home, it’s no wonder that buyers zero in on ... Read More
Should Buyers Have a “CLUE” About Your Listing?
October 18, 2022
Most states require home sellers to complete a property condition report disclosing the history of damages, repairs, and deficiencies in ... Read More
Are You Providing Five-Star Service to Your Sellers?
October 6, 2022
The complexities of listing a home can be overwhelming for a real estate agent. Seller’s expectations are higher than ever, ... Read More
Using Hyperlocal Data in a Changing Market
September 29, 2022
With a shifting market, now is the time to get back to fundamentals. Nothing is more fundamental than hyperlocal marketing! ... Read More
Is it Time to Recommend an Adjustable Rate Mortgage?
September 27, 2022
After staying historically low for over a decade, mortgage interest rates are rising. The increase results from the Federal Reserve ... Read More
Are You ready to CAP for Life with Fathom Realty?
September 22, 2022
Did you know that in the RISMedia 2022 Contracts and Commissions survey, more than three-quarters (77%) of agents said that ... Read More
6 Best Safety Practices for REALTORS®
September 15, 2022
The importance of safety practices for REALTORS® cannot be overstated. The National Association of REALTORS® 2020 Member Safety Report shows ... Read More
The Market is Turning: Time to Adjust Strategies
September 13, 2022
In the early days of Monday Night Football, the former pro-quarterback-turned-TV color analyst Don Meredith would break into the country ... Read More
Educating Your Clients on Property Taxes
September 6, 2022
Paying property taxes is an unavoidable part of homeownership. But why are you charged these taxes and what determines how ... Read More
NOW is the Time to Buy!
July 28, 2022
Many exasperated home buyers prayed for relief from the past two years’ intense competition and bidding wars. Finally, it seems ... Read More
Generate More Income with Fathom Realty!
July 19, 2022
During these turbulent economic times, there is no crystal ball to predict how the market will play out in 2022. ... Read More
How Does Inflation Affect the Housing Market?
July 7, 2022
Inflation is at its highest rate in decades. So how will inflation affect the housing market? Here’s a quick primer ... Read More
3 Ways for Real Estate Agents to Use Blog Post Content
June 28, 2022
You’ve done it! You wrote the blog article you kept putting off. Your website loves you! However, it seems wasteful ... Read More
How to Ask for Referrals in Real Estate
June 23, 2022
“Who are your best clients?” should be easy to answer. Your best clients are the ones who refer business to ... Read More
5 Ways to Write Blogs Faster for Real Estate Agents
June 21, 2022
Blogging is a great way to stay top of mind with your clients and show your expertise. As a busy ... Read More
Guide to Investment Property Financing
June 14, 2022
As unlikely as it may seem, in today’s high demand, low inventory market many buyers have built enormous wealth by ... Read More
Start-Up Costs For Beginning Your Real Estate Career
June 7, 2022
Becoming a real estate agent is a pathway to entrepreneurial success and financial independence. Once you have your license, you ... Read More
Curb Appeal Basics for Listing Clients
May 31, 2022
As unlikely as it may seem, in today’s high demand, low inventory market many buyers decide on a property having ... Read More
Staying Connected: The Key to Client Referrals
May 24, 2022
Most sales positions rely on referrals, and real estate is no exception. The best source of referral leads is satisfied ... Read More
Drones: A New Frontier in Real Estate Photography
May 12, 2022
Technology for marketing homes keeps advancing. First home listings went online with photographs. Next came video tours and 3D videos. ... Read More