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Staying Connected: The Key to Client Referrals
May 24, 2022
Most sales positions rely on referrals, and real estate is no exception. The best source of referral leads is satisfied ...
Drones: A New Frontier in Real Estate Photography
May 12, 2022
Technology for marketing homes keeps advancing. First home listings went online with photographs. Next came video tours and 3D videos. ...
Educate Your Clients on the Importance of Clear Title
April 26, 2022
The most important parts of a real estate transaction are the title search and title insurance policy. If the seller ...
Building a Network of Qualified Business Partners
April 21, 2022
Building a network of qualified professionals is a certain business booster. You serve your clients and yourself by surrounding yourself ...
Building Steady Business Through Referrals
April 19, 2022
It’s time-tested wisdom that you build a business through word of mouth. Of course, there are other marketing methods in ...
Help Your Clients Understand Capital Gains Taxes
April 14, 2022
If your real estate clients are selling their homes, it’s important that they understand capital gains taxes. The subject is ...
Remodel or Relocate: Which Makes Sense For Your Clients?
April 5, 2022
Homeowners may contact you for help with a difficult decision. Their family has grown, and their current house is now ...
Mortgage Prequalification vs. Preapproval: What’s the Difference?
March 31, 2022
With homes now selling in a matter of days, your clients need to act faster than ever when they find ...
3 Critical Digital Marketing Updates
March 15, 2022
In a recent Inman commentary column, Wendy Forsythe, Fathom Holdings Chief Strategy Officer noted, “Building your digital brand has changed. ...
Appropriate Thank-You Gifts For Real Estate Clients and Associates
March 10, 2022
Once you’ve helped a buyer or seller see a home purchase or sale through to closing, you may want to ...
Keeping Your Eye on KPIs
March 8, 2022
Join Wendy Forsythe, Fathom Chief Branding Officer as she moderates the February 2022 Inman Connect Now discussion on how successful ...
Preparing First-Time Buyers for the Mortgage Process
February 28, 2022
Helping first-time buyers browse home listings and go to showings and open houses is exciting for them and rewarding for ...
Spotlighting Energy Efficiency in Client Homes
February 3, 2022
Energy efficiency is one of the top qualities homebuyers look for. It’s important to help your listing clients highlight these ...
Insurance Musts for Real Estate Professionals
February 1, 2022
Real estate transactions are complex, with the potential for mistakes that carry serious financial consequences. That’s why real estate agents ...
What is Geo Farming and How Real Estate Agents Can Use It
January 18, 2022
“Geo farming” is the process of flooding a neighborhood or neighborhoods with direct mail campaigns to help generate leads and ...
Know Your Military Client’s VA Mortgage Benefits
January 13, 2022
When working with military personnel and their spouses or with veterans, it’s important to have a working knowledge of Veterans ...
Six Tips for Texting to Clients
January 6, 2022
Text messaging, by nature, is a tricky way to communicate. Devoid of social cues like tone of voice, facial expressions, ...
Preparing to Sell a House with Pets
January 4, 2022
More than half of home sellers own pets. Even pet-loving buyers can be turned off by stains, odors and chewed-up ...
10 Tips for Writing a Better Email
December 30, 2021
Like texting, email is a tricky means of communication because it deprives you of social cues available during face-to-face conversation, ...
7 Ways to Build Your Brand as a Real Estate Agent
December 28, 2021
You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ...
Mind Your Manners When Posting on Social Media
December 23, 2021
Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ...
When to Call an Inspection Specialist
December 21, 2021
It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ...
How to Write a Great Thank-You Note and Why It Matters
December 16, 2021
One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ...
Why You Should Discuss Homeowner’s Insurance Early On
December 14, 2021
As a responsible real estate agent, it’s up to you to help make sure your clients know what they’re signing ...
8 Tips for Improving Business Phone Calls
December 8, 2021
Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ...
Six Steps to Becoming a Better Communicator
December 2, 2021
Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ...
What Should I Expect From My Insurance Agent?
December 1, 2021
As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ...
Homeowner’s Insurance 101: Your Guide to Understanding Your Home Insurance Policy
November 16, 2021
Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ...
Most People Don’t Understand the Closing Documents They Sign
November 4, 2021
Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ...
Serving The Unique Needs of Military Clients
October 26, 2021
Military personnel frequently receive orders sending them to a new duty station with virtually no notice. An order for Permanent ...
Should You Advise Your Sellers to Have Their Home Pre-Inspected?
October 21, 2021
Red-hot market conditions nationwide have meant listings can sell in a couple of days, sometimes even within hours. A pre-inspection ...
Brokerage, Mortgage, and Title: Inside Strategies to Improve Customer Service
October 14, 2021
At Fathom Realty, we strive to help real estate agents create a seamless end-to-end transaction experience for their buyers and ...
Creating the Ultimate List of Real Estate Concierge Services
September 30, 2021
Real estate agents who go above and beyond for their clients are the ones who get referrals and returning customers. ...
When Clients Bring Their Kids to Home Showings
September 28, 2021
Although you want your clients’ undivided attention when showing them a property, sometimes they have no choice but to bring ...
5 Time Management Tips for Real Estate Agents
September 21, 2021
Henry David Thoreau once said, “It’s not enough to be busy; so are the ants. The question is, what are ...
Professional Staging Sells Homes
September 16, 2021
First impressions are critical when a buyer views your client’s listing. How the property is presented can make or break ...
10 Questions You Should Ask Before Hiring an Assistant
September 14, 2021
Everyone needs a little help from time to time, and that’s especially true of small business owners and self-starters like ...
Take Advantage of Opportunities in the New Construction Home Market
September 9, 2021
In today’s hot housing market, the short supply of existing homes means that your clients may be losing out in ...
5 Strategies To Get Hyperlocal and Stay Hyper-Competitive
September 7, 2021
Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The ...
Make Your Open House a Sale-Winning Event
September 2, 2021
With agents hosting open houses for listing clients so commonplace, it’s easy to get complacent. However, you and your clients ...
The Ultimate Guide to Creating Successful Real Estate Agent Newsletters
August 31, 2021
Good agents know that it’s essential to connect with their audience, keep them engaged, and provide them with helpful, relevant ...
Keep Your Marketing Compliant with Fair Housing Act Regulations
August 26, 2021
As a real estate agent who markets your services and available homes, you need to produce marketing campaigns that comply ...
Upping Your Video Game With YouTube Marketing
August 24, 2021
YouTube videos are, without a doubt, an essential tool in any REALTOR®’s marketing toolbox. They’re a great way to showcase ...
What Should I Post On My Instagram?
August 19, 2021
If you’re not already using Instagram as part of your social media marketing plan, you need to create an account, ...
6 Things You Need For An Agent’s Home Office
August 17, 2021
If you’re among those who enjoy working from home and plan to continue doing so, as you’ve probably learned by ...
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