Most sales positions rely on referrals, and real estate is no exception. The best source of referral leads is satisfied ... Read More

Technology for marketing homes keeps advancing. First home listings went online with photographs. Next came video tours and 3D videos. ... Read More

The most important parts of a real estate transaction are the title search and title insurance policy. If the seller ... Read More

Building a network of qualified professionals is a certain business booster. You serve your clients and yourself by surrounding yourself ... Read More

It’s time-tested wisdom that you build a business through word of mouth. Of course, there are other marketing methods in ... Read More

If your real estate clients are selling their homes, it’s important that they understand capital gains taxes. The subject is ... Read More

Homeowners may contact you for help with a difficult decision. Their family has grown, and their current house is now ... Read More

With homes now selling in a matter of days, your clients need to act faster than ever when they find ... Read More

In a recent Inman commentary column, Wendy Forsythe, Fathom Holdings Chief Strategy Officer noted, “Building your digital brand has changed. ... Read More

Once you’ve helped a buyer or seller see a home purchase or sale through to closing, you may want to ... Read More

Join Wendy Forsythe, Fathom Chief Branding Officer as she moderates the February 2022 Inman Connect Now discussion on how successful ... Read More

Helping first-time buyers browse home listings and go to showings and open houses is exciting for them and rewarding for ... Read More

Energy efficiency is one of the top qualities homebuyers look for. It’s important to help your listing clients highlight these ... Read More

Real estate transactions are complex, with the potential for mistakes that carry serious financial consequences. That’s why real estate agents ... Read More

“Geo farming” is the process of flooding a neighborhood or neighborhoods with direct mail campaigns to help generate leads and ... Read More

When working with military personnel and their spouses or with veterans, it’s important to have a working knowledge of Veterans ... Read More

Text messaging, by nature, is a tricky way to communicate. Devoid of social cues like tone of voice, facial expressions, ... Read More

More than half of home sellers own pets. Even pet-loving buyers can be turned off by stains, odors and chewed-up ... Read More

Like texting, email is a tricky means of communication because it deprives you of social cues available during face-to-face conversation, ... Read More

You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ... Read More

Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ... Read More

It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ... Read More

One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ... Read More

As a responsible real estate agent, it’s up to you to help make sure your clients know what they’re signing ... Read More

Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ... Read More

Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ... Read More

As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ... Read More

Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ... Read More

Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ... Read More

Military personnel frequently receive orders sending them to a new duty station with virtually no notice. An order for Permanent ... Read More

Red-hot market conditions nationwide have meant listings can sell in a couple of days, sometimes even within hours. A pre-inspection ... Read More

At Fathom Realty, we strive to help real estate agents create a seamless end-to-end transaction experience for their buyers and ... Read More

Real estate agents who go above and beyond for their clients are the ones who get referrals and returning customers. ... Read More

Although you want your clients’ undivided attention when showing them a property, sometimes they have no choice but to bring ... Read More

Henry David Thoreau once said, “It’s not enough to be busy; so are the ants. The question is, what are ... Read More

First impressions are critical when a buyer views your client’s listing. How the property is presented can make or break ... Read More

Everyone needs a little help from time to time, and that’s especially true of small business owners and self-starters like ... Read More

In today’s hot housing market, the short supply of existing homes means that your clients may be losing out in ... Read More

Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The ... Read More

With agents hosting open houses for listing clients so commonplace, it’s easy to get complacent. However, you and your clients ... Read More

Good agents know that it’s essential to connect with their audience, keep them engaged, and provide them with helpful, relevant ... Read More

As a real estate agent who markets your services and available homes, you need to produce marketing campaigns that comply ... Read More

YouTube videos are, without a doubt, an essential tool in any REALTOR®’s marketing toolbox. They’re a great way to showcase ... Read More

If you’re not already using Instagram as part of your social media marketing plan, you need to create an account, ... Read More

If you’re among those who enjoy working from home and plan to continue doing so, as you’ve probably learned by ... Read More