
Staying Connected: The Key to Client Referrals
May 24, 2022

Most sales positions rely on referrals, and real estate is no exception. The best source of referral leads is satisfied ... Read More
Drones: A New Frontier in Real Estate Photography
May 12, 2022

Technology for marketing homes keeps advancing. First home listings went online with photographs. Next came video tours and 3D videos. ... Read More
Educate Your Clients on the Importance of Clear Title
April 26, 2022

The most important parts of a real estate transaction are the title search and title insurance policy. If the seller ... Read More
Building a Network of Qualified Business Partners
April 21, 2022

Building a network of qualified professionals is a certain business booster. You serve your clients and yourself by surrounding yourself ... Read More
Building Steady Business Through Referrals
April 19, 2022

It’s time-tested wisdom that you build a business through word of mouth. Of course, there are other marketing methods in ... Read More
Help Your Clients Understand Capital Gains Taxes
April 14, 2022

If your real estate clients are selling their homes, it’s important that they understand capital gains taxes. The subject is ... Read More
Remodel or Relocate: Which Makes Sense For Your Clients?
April 5, 2022

Homeowners may contact you for help with a difficult decision. Their family has grown, and their current house is now ... Read More
Mortgage Prequalification vs. Preapproval: What’s the Difference?
March 31, 2022

With homes now selling in a matter of days, your clients need to act faster than ever when they find ... Read More
3 Critical Digital Marketing Updates
March 15, 2022

In a recent Inman commentary column, Wendy Forsythe, Fathom Holdings Chief Strategy Officer noted, “Building your digital brand has changed. ... Read More
Appropriate Thank-You Gifts For Real Estate Clients and Associates
March 10, 2022

Once you’ve helped a buyer or seller see a home purchase or sale through to closing, you may want to ... Read More
Keeping Your Eye on KPIs
March 8, 2022

Join Wendy Forsythe, Fathom Chief Branding Officer as she moderates the February 2022 Inman Connect Now discussion on how successful ... Read More
Preparing First-Time Buyers for the Mortgage Process
February 28, 2022

Helping first-time buyers browse home listings and go to showings and open houses is exciting for them and rewarding for ... Read More
Spotlighting Energy Efficiency in Client Homes
February 3, 2022

Energy efficiency is one of the top qualities homebuyers look for. It’s important to help your listing clients highlight these ... Read More
Insurance Musts for Real Estate Professionals
February 1, 2022

Real estate transactions are complex, with the potential for mistakes that carry serious financial consequences. That’s why real estate agents ... Read More
What is Geo Farming and How Real Estate Agents Can Use It
January 18, 2022

“Geo farming” is the process of flooding a neighborhood or neighborhoods with direct mail campaigns to help generate leads and ... Read More
Know Your Military Client’s VA Mortgage Benefits
January 13, 2022

When working with military personnel and their spouses or with veterans, it’s important to have a working knowledge of Veterans ... Read More
Six Tips for Texting to Clients
January 6, 2022

Text messaging, by nature, is a tricky way to communicate. Devoid of social cues like tone of voice, facial expressions, ... Read More
Preparing to Sell a House with Pets
January 4, 2022

More than half of home sellers own pets. Even pet-loving buyers can be turned off by stains, odors and chewed-up ... Read More
10 Tips for Writing a Better Email
December 30, 2021

Like texting, email is a tricky means of communication because it deprives you of social cues available during face-to-face conversation, ... Read More
7 Ways to Build Your Brand as a Real Estate Agent
December 28, 2021

You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ... Read More
Mind Your Manners When Posting on Social Media
December 23, 2021

Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ... Read More
When to Call an Inspection Specialist
December 21, 2021

It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ... Read More
How to Write a Great Thank-You Note and Why It Matters
December 16, 2021

One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ... Read More
Why You Should Discuss Homeowner’s Insurance Early On
December 14, 2021

As a responsible real estate agent, it’s up to you to help make sure your clients know what they’re signing ... Read More
8 Tips for Improving Business Phone Calls
December 8, 2021

Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ... Read More
Six Steps to Becoming a Better Communicator
December 2, 2021

Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ... Read More
What Should I Expect From My Insurance Agent?
December 1, 2021

As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ... Read More
Homeowner’s Insurance 101: Your Guide to Understanding Your Home Insurance Policy
November 16, 2021

Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ... Read More
Most People Don’t Understand the Closing Documents They Sign
November 4, 2021

Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ... Read More
Serving The Unique Needs of Military Clients
October 26, 2021

Military personnel frequently receive orders sending them to a new duty station with virtually no notice. An order for Permanent ... Read More
Should You Advise Your Sellers to Have Their Home Pre-Inspected?
October 21, 2021

Red-hot market conditions nationwide have meant listings can sell in a couple of days, sometimes even within hours. A pre-inspection ... Read More
Brokerage, Mortgage, and Title: Inside Strategies to Improve Customer Service
October 14, 2021

At Fathom Realty, we strive to help real estate agents create a seamless end-to-end transaction experience for their buyers and ... Read More
Creating the Ultimate List of Real Estate Concierge Services
September 30, 2021

Real estate agents who go above and beyond for their clients are the ones who get referrals and returning customers. ... Read More
When Clients Bring Their Kids to Home Showings
September 28, 2021

Although you want your clients’ undivided attention when showing them a property, sometimes they have no choice but to bring ... Read More
5 Time Management Tips for Real Estate Agents
September 21, 2021

Henry David Thoreau once said, “It’s not enough to be busy; so are the ants. The question is, what are ... Read More
Professional Staging Sells Homes
September 16, 2021

First impressions are critical when a buyer views your client’s listing. How the property is presented can make or break ... Read More
10 Questions You Should Ask Before Hiring an Assistant
September 14, 2021

Everyone needs a little help from time to time, and that’s especially true of small business owners and self-starters like ... Read More
Take Advantage of Opportunities in the New Construction Home Market
September 9, 2021

In today’s hot housing market, the short supply of existing homes means that your clients may be losing out in ... Read More
5 Strategies To Get Hyperlocal and Stay Hyper-Competitive
September 7, 2021

Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The ... Read More
Make Your Open House a Sale-Winning Event
September 2, 2021

With agents hosting open houses for listing clients so commonplace, it’s easy to get complacent. However, you and your clients ... Read More
The Ultimate Guide to Creating Successful Real Estate Agent Newsletters
August 31, 2021

Good agents know that it’s essential to connect with their audience, keep them engaged, and provide them with helpful, relevant ... Read More
Keep Your Marketing Compliant with Fair Housing Act Regulations
August 26, 2021

As a real estate agent who markets your services and available homes, you need to produce marketing campaigns that comply ... Read More
Upping Your Video Game With YouTube Marketing
August 24, 2021

YouTube videos are, without a doubt, an essential tool in any REALTOR®’s marketing toolbox. They’re a great way to showcase ... Read More
What Should I Post On My Instagram?
August 19, 2021

If you’re not already using Instagram as part of your social media marketing plan, you need to create an account, ... Read More
6 Things You Need For An Agent’s Home Office
August 17, 2021

If you’re among those who enjoy working from home and plan to continue doing so, as you’ve probably learned by ... Read More