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Business Building

Guiding Home Buyers: Key Considerations When Purchasing Waterfront Homes

November 30, 2023
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When advising prospective buyers on the intricacies of acquiring waterfront properties, the experienced real estate agent highlights the allure and ... Read More

Encourage Your Clients By Explaining Mortgage Discount Strategies

November 21, 2023
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With today’s high mortgage interest rates, potential buyers may believe buying a home is beyond their reach. But you can ... Read More

The Starter Home Dilemma: A Guide for Real Estate Agents

October 10, 2023
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In the bygone days of real estate, first-time buyers could chase the elusive American Dream by investing in a modest, ... Read More

Smooth Moves: Ultimate Checklist for a Seamless Transition to a New Home

September 21, 2023
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Moving to a new home is an exciting chapter, filled with the promise of new beginnings and fresh experiences. But ... Read More

How to Create a Schedule for Maximum Efficiency and Work-Life Balance

August 22, 2023
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Real estate agents are a busy breed. Between showings, open houses, client meetings, and negotiating deals, there’s never enough time ... Read More

Unveiling the Hidden Gems: Lead Generation Tactics for a Low Inventory Market

July 20, 2023
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Housing inventory has hit an all-time low, and everyone feels pressure to adapt and thrive in this challenging market. It’s ... Read More

Safeguarding Your Seller’s Vacant Listing

June 29, 2023
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How to Get the Insurance Coverage Right For most people, selling their homes is an exciting step toward a new ... Read More

Rising Hispanic Homeownership in the Face of Adversity

June 27, 2023
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The real estate market in 2022 started off with a bang due to the lowest interest rates on record. This ... Read More

Marketing Strategies for Selling a Unique Home

June 22, 2023
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Selling a one-of-a-kind home requires a distinct approach to marketing. Conventional sales techniques won’t suffice when attracting buyers for a ... Read More

Targeting the Millennial Home Buyer

June 8, 2023
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Members of the millennial generation now own 52 percent of American homes. Born between 1980 and 1994, this group made ... Read More

A Real Estate Market Perspective: Navigating Mortgage Rate Forecasts

May 30, 2023
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As real estate agents, staying informed about the ever-changing landscape of mortgage rates is crucial. In a recent presentation, Sean ... Read More

ChatGPT Prompts That Win a Property Listing!

May 25, 2023
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To leverage the full potential of ChatGPT for your real estate listings, it’s crucial to ensure that you’re framing your ... Read More

The Art of Writing an Inviting Welcome Letter to Home Buyers

May 16, 2023
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As a listing agent, one of the most critical aspects of your job is to create an inviting atmosphere for ... Read More

The Power of Newness: How New Agents Can Stand Out from the Competition

May 4, 2023
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Being a new real estate agent can be intimidating, but it offers unique opportunities to grow your business. By leveraging ... Read More

What’s all this chat about ChatGPT for real estate agents?

May 2, 2023
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What is ChatGPT? ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot powered by artificial intelligence (AI) developed by OpenAI and ... Read More

How to Flip Homebuyer Objections Into Sales Opportunities

April 26, 2023
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High-producing real estate agents understand how to flip buyer objections into sales opportunities. Responding to buyer concerns with professionalism and ... Read More

Educating Buyers on the ABCs of the FICO Score

April 20, 2023
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When working with inexperienced buyers, your expertise builds their confidence. Confident agents make confident clients. Therefore, your advice and knowledge ... Read More

Staying Connected to Your Real Estate Besties!

April 6, 2023
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A solid real estate business is built on relationships and interconnections within your sphere of influence. Unfortunately, the lack of ... Read More

Take Your Business to the Next Level with a Real Estate Specialty

February 23, 2023
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The National Association of REALTORS® provides many opportunities for real estate agents to continue learning and be rewarded with certifications ... Read More

How One Brokerage Market-Proofed Their Business

February 16, 2023
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The following questions and answers summarize Josh Harley, Fathom Holdings, Inc. Founder and CEO’s presentation at the Housing Wire 2022 ... Read More

Is Traditional Media Advertising Obsolete for Real Estate?

February 9, 2023
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The Internet has brought a momentous change to marketing and advertising. Spending on digital advertising continues to skyrocket. This may ... Read More

Buying Down a Mortgage Interest Rate: Is It Worth It?

February 7, 2023
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Your real estate clients who are seeking mortgages at today’s higher interest rates may ask about buying down their rate. ... Read More

How to Specialize in Helping Military Personnel and Veterans

January 19, 2023
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Americans who serve in the military make sacrifices for their country and are thereby entitled to an array of government ... Read More

Open Houses—Do You Still Need to Be Cautious About Covid-19?

January 12, 2023
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Covid-19 precautions have relaxed as the number of cases and severity of the virus have receded. So as a real ... Read More

How to Safely Shut Off Property Utilities

January 5, 2023
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You may need to shut off a property’s utilities in case of a repair, a suspected leak, or an emergency ... Read More

Remember: Your Insurance Needs Change Over Time

January 3, 2023
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Insurance provides financial protection against the possibility of loss. Over your lifetime, your obligations shift, and the types of losses ... Read More

Growing Your Business in a Down Market

December 29, 2022
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Make it Personal Now is the time to move away from generic newsletters and social media posts. Own YOUR brand. ... Read More

Choosing the Best Model for Your Real Estate Team

December 22, 2022
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According to a recent NAR survey, 26% of agents are on teams. In a down real estate market, as agents ... Read More

Holiday Gift Ideas for Your Real Estate Clients

December 20, 2022
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The holidays are perfect for letting your clients know you value them. But choosing the right gifts is important.  The ... Read More

Do The Math!

December 13, 2022
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It’s simple. There are two ways to increase your income: sell more homes or lower your expenses. And the easiest ... Read More

Top 5 First-Time Homebuyer Questions

December 6, 2022
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Working with first-time homebuyers presents its unique questions and challenges. Here are 5 of the top questions new homebuyers ask ... Read More

Up Your Digital Marketing Game with Short-Form Video

November 29, 2022
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As a real estate agent, you are your brand; your brand is defined by your values, characteristics, and unique personality. ... Read More

Prepare Your Buyers for Climbing Interest Rates

November 17, 2022
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In its battle to tamp down your homebuyers’ inflation concerns, the Federal Reserve increased interest with a ripple effect through ... Read More

Seven Sales Boosting Tips as the Market Turns

November 15, 2022
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Over the last two years, the ink would barely dry on a listing agreement, and you had a contract on ... Read More

How Accurate Is Price Per Square Foot?

October 20, 2022
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Since square footage is directly related to the price of a home, it’s no wonder that buyers zero in on ... Read More

Should Buyers Have a “CLUE” About Your Listing?

October 18, 2022
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Most states require home sellers to complete a property condition report disclosing the history of damages, repairs, and deficiencies in ... Read More

Are You Providing Five-Star Service to Your Sellers?

October 6, 2022
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The complexities of listing a home can be overwhelming for a real estate agent. Seller’s expectations are higher than ever, ... Read More

Using Hyperlocal Data in a Changing Market

September 29, 2022
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With a shifting market, now is the time to get back to fundamentals. Nothing is more fundamental than hyperlocal marketing! ... Read More

Is it Time to Recommend an Adjustable Rate Mortgage?

September 27, 2022
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After staying historically low for over a decade, mortgage interest rates are rising. The increase results from the Federal Reserve ... Read More

Are You ready to CAP for Life with Fathom Realty?

September 22, 2022
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Did you know that in the RISMedia 2022 Contracts and Commissions survey, more than three-quarters (77%) of agents said that ... Read More

6 Best Safety Practices for REALTORS®

September 15, 2022
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The importance of safety practices for REALTORS® cannot be overstated. The National Association of REALTORS® 2020 Member Safety Report shows ... Read More

The Market is Turning: Time to Adjust Strategies

September 13, 2022
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In the early days of Monday Night Football, the former pro-quarterback-turned-TV color analyst Don Meredith would break into the country ... Read More

Educating Your Clients on Property Taxes

September 6, 2022
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Paying property taxes is an unavoidable part of homeownership. But why are you charged these taxes and what determines how ... Read More

NOW is the Time to Buy!

July 28, 2022
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Many exasperated home buyers prayed for relief from the past two years’ intense competition and bidding wars. Finally, it seems ... Read More

Generate More Income with Fathom Realty!

July 19, 2022
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During these turbulent economic times, there is no crystal ball to predict how the market will play out in 2022. ... Read More