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Business Building

Staying Connected: The Key to Client Referrals

May 24, 2022
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Most sales positions rely on referrals, and real estate is no exception. The best source of referral leads is satisfied ... Read More

Drones: A New Frontier in Real Estate Photography

May 12, 2022
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Technology for marketing homes keeps advancing. First home listings went online with photographs. Next came video tours and 3D videos. ... Read More

Educate Your Clients on the Importance of Clear Title

April 26, 2022
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The most important parts of a real estate transaction are the title search and title insurance policy. If the seller ... Read More

Building a Network of Qualified Business Partners

April 21, 2022
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Building a network of qualified professionals is a certain business booster. You serve your clients and yourself by surrounding yourself ... Read More

Building Steady Business Through Referrals

April 19, 2022
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It’s time-tested wisdom that you build a business through word of mouth. Of course, there are other marketing methods in ... Read More

Help Your Clients Understand Capital Gains Taxes

April 14, 2022
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If your real estate clients are selling their homes, it’s important that they understand capital gains taxes. The subject is ... Read More

Remodel or Relocate: Which Makes Sense For Your Clients?

April 5, 2022
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Homeowners may contact you for help with a difficult decision. Their family has grown, and their current house is now ... Read More

Mortgage Prequalification vs. Preapproval: What’s the Difference?

March 31, 2022
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With homes now selling in a matter of days, your clients need to act faster than ever when they find ... Read More

3 Critical Digital Marketing Updates

March 15, 2022
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In a recent Inman commentary column, Wendy Forsythe, Fathom Holdings Chief Strategy Officer noted, “Building your digital brand has changed. ... Read More

Appropriate Thank-You Gifts For Real Estate Clients and Associates

March 10, 2022
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Once you’ve helped a buyer or seller see a home purchase or sale through to closing, you may want to ... Read More

Keeping Your Eye on KPIs

March 8, 2022
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Join Wendy Forsythe, Fathom Chief Branding Officer as she moderates the February 2022 Inman Connect Now discussion on how successful ... Read More

Preparing First-Time Buyers for the Mortgage Process

February 28, 2022
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Helping first-time buyers browse home listings and go to showings and open houses is exciting for them and rewarding for ... Read More

Spotlighting Energy Efficiency in Client Homes

February 3, 2022
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Energy efficiency is one of the top qualities homebuyers look for. It’s important to help your listing clients highlight these ... Read More

Insurance Musts for Real Estate Professionals

February 1, 2022
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Real estate transactions are complex, with the potential for mistakes that carry serious financial consequences. That’s why real estate agents ... Read More

What is Geo Farming and How Real Estate Agents Can Use It

January 18, 2022
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“Geo farming” is the process of flooding a neighborhood or neighborhoods with direct mail campaigns to help generate leads and ... Read More

Know Your Military Client’s VA Mortgage Benefits

January 13, 2022
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When working with military personnel and their spouses or with veterans, it’s important to have a working knowledge of Veterans ... Read More

Six Tips for Texting to Clients

January 6, 2022
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Text messaging, by nature, is a tricky way to communicate. Devoid of social cues like tone of voice, facial expressions, ... Read More

Preparing to Sell a House with Pets

January 4, 2022
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More than half of home sellers own pets. Even pet-loving buyers can be turned off by stains, odors and chewed-up ... Read More

10 Tips for Writing a Better Email

December 30, 2021
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Like texting, email is a tricky means of communication because it deprives you of social cues available during face-to-face conversation, ... Read More

7 Ways to Build Your Brand as a Real Estate Agent

December 28, 2021
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You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ... Read More

Mind Your Manners When Posting on Social Media

December 23, 2021
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Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ... Read More

When to Call an Inspection Specialist

December 21, 2021
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It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ... Read More

How to Write a Great Thank-You Note and Why It Matters

December 16, 2021
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One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ... Read More

Why You Should Discuss Homeowner’s Insurance Early On

December 14, 2021
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As a responsible real estate agent, it’s up to you to help make sure your clients know what they’re signing ... Read More

8 Tips for Improving Business Phone Calls

December 8, 2021
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Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ... Read More

Six Steps to Becoming a Better Communicator

December 2, 2021
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Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ... Read More

What Should I Expect From My Insurance Agent?

December 1, 2021
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As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ... Read More

Homeowner’s Insurance 101: Your Guide to Understanding Your Home Insurance Policy

November 16, 2021
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Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ... Read More

Most People Don’t Understand the Closing Documents They Sign

November 4, 2021
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Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ... Read More

Serving The Unique Needs of Military Clients

October 26, 2021
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Military personnel frequently receive orders sending them to a new duty station with virtually no notice. An order for Permanent ... Read More

Should You Advise Your Sellers to Have Their Home Pre-Inspected?

October 21, 2021
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Red-hot market conditions nationwide have meant listings can sell in a couple of days, sometimes even within hours. A pre-inspection ... Read More

Brokerage, Mortgage, and Title: Inside Strategies to Improve Customer Service

October 14, 2021
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At Fathom Realty, we strive to help real estate agents create a seamless end-to-end transaction experience for their buyers and ... Read More

Creating the Ultimate List of Real Estate Concierge Services

September 30, 2021
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Real estate agents who go above and beyond for their clients are the ones who get referrals and returning customers. ... Read More

When Clients Bring Their Kids to Home Showings

September 28, 2021
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Although you want your clients’ undivided attention when showing them a property, sometimes they have no choice but to bring ... Read More

5 Time Management Tips for Real Estate Agents

September 21, 2021
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Henry David Thoreau once said, “It’s not enough to be busy; so are the ants. The question is, what are ... Read More

Professional Staging Sells Homes

September 16, 2021
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First impressions are critical when a buyer views your client’s listing. How the property is presented can make or break ... Read More

10 Questions You Should Ask Before Hiring an Assistant

September 14, 2021
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Everyone needs a little help from time to time, and that’s especially true of small business owners and self-starters like ... Read More

Take Advantage of Opportunities in the New Construction Home Market

September 9, 2021
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In today’s hot housing market, the short supply of existing homes means that your clients may be losing out in ... Read More

5 Strategies To Get Hyperlocal and Stay Hyper-Competitive

September 7, 2021
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Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The ... Read More

Make Your Open House a Sale-Winning Event

September 2, 2021
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With agents hosting open houses for listing clients so commonplace, it’s easy to get complacent. However, you and your clients ... Read More

The Ultimate Guide to Creating Successful Real Estate Agent Newsletters

August 31, 2021
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Good agents know that it’s essential to connect with their audience, keep them engaged, and provide them with helpful, relevant ... Read More

Keep Your Marketing Compliant with Fair Housing Act Regulations

August 26, 2021
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As a real estate agent who markets your services and available homes, you need to produce marketing campaigns that comply ... Read More

Upping Your Video Game With YouTube Marketing

August 24, 2021
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YouTube videos are, without a doubt, an essential tool in any REALTOR®’s marketing toolbox. They’re a great way to showcase ... Read More

What Should I Post On My Instagram?

August 19, 2021
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If you’re not already using Instagram as part of your social media marketing plan, you need to create an account, ... Read More

6 Things You Need For An Agent’s Home Office

August 17, 2021
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If you’re among those who enjoy working from home and plan to continue doing so, as you’ve probably learned by ... Read More