To leverage the full potential of ChatGPT for your real estate listings, it’s crucial to ensure that you’re framing your questions in the most effective way possible. While the chatbot can offer invaluable insights, it’s up to the user to formulate the correct prompts with specific facts to help unlock its full potential.
Property Marketing Plan for Listing Appointment
When developing a marketing plan for a property, real estate agents need to identify the home’s unique selling points and create a compelling message that pleases the seller and resonates with potential buyers.
A great ChatGPT prompt for agents to start with is: “What makes this [full property address] stand out from others in the market, and how can we communicate those unique features and benefits to potential buyers?”
Agents can create a marketing plan that wins the listing appointment by focusing on the property’s strengths and crafting a message highlighting those attributes. The goal is to attract qualified buyers and help the property sell quickly at the best possible price. Additionally, agents should include the target audience for the property, the best promotion channels to reach them, and how to leverage technology and social media to maximize exposure and generate interest in the property.
Marketing Plan Implementation
Once you sign an agency agreement to represent the seller, many tasks are involved in implementing the marketing plan that can be facilitated with the help of ChatGPT. Your package may include the property listing, home seller checklists, and digital marketing collateral, to name a few. Here are some prompts that will assist with the seller’s journey.
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Property Listing
To get a well-written property listing, a real estate agent can use the following one-sentence ChatGPT prompt:
“Can you write a compelling listing for [full property address] that highlights its unique features and attracts potential buyers?”
However, providing as much information about the property as possible is essential when using this prompt. This can include details such as the number of bedrooms and bathrooms, square footage, location, amenities, and any recent upgrades or renovations. The more specific the information, the better the resulting property listing is likely to be.
It may help to guide the tone and style of the listing. For example, if the property is in a luxury market, ask ChatGPT to write a listing highlighting the high-end features and emphasizing the property’s exclusivity. On the other hand, if the property is in a more modest market, you might ask for a listing emphasizing the home’s value and affordability.
A more specific prompt may look like this:
“Write a compelling property listing description for a four bedroom 3 ½ bath home for [full property address]. The house is in a quiet subdivision on a cul-de-sac and has a newly renovated kitchen with upgraded quartz countertops, a double oven, and a gas stove. The house is a transitional center hall brick front colonial with a double garage. Also, highlight the beautifully landscaped half-acre backyard with screened porch and patio with a built-in gas grill and fire pit. Finally, the property is conveniently located one mile from the town center and is close to schools, shops, and restaurants.”
Homeseller Checklists
ChatGPT can help real agents develop home seller checklists for their clients to prepare their homes for sale. Here are some steps that you can follow to use ChatGPT for this purpose.
Before starting, it’s important to identify the key areas of the home that need to be addressed before listing, such as cleaning, decluttering, repairs, staging, and landscaping.
Ask ChatGPT to generate a checklist for each area: Using a prompt such as “Please generate a checklist for cleaning the home before listing,” the agent can ask ChatGPT to generate a checklist for each home area that needs to be addressed.
For example, the prompt “Please generate a checklist for decluttering the home before listing” might result in a checklist that includes items such as “Remove personal items,” “Organize closets and cabinets,” and “Remove excess furniture.”
Once ChatGPT generates the checklists, you must review them to ensure they are comprehensive, clearly written, and tailored to the specific property.
Home Tour
A home tour video highlighting the features and positive attributes of your listing is a must in today’s digital age. What better way to convert “looky los” to interested buyers than to have a polished script to walk viewers through the property?
An effective prompt is, “Write a detailed script for a real estate agent guiding a video walking tour of [full property address] currently for sale. The goal is to highlight the property’s features and create a sense of excitement and urgency around the sale. The script should include layout, square footage, number of bedrooms and bathrooms, and unique amenities. Use descriptive language to bring the home to life and make viewers feel like they’re walking through the property.”
Your video will be the first impression many potential buyers have of the property, so it’s important to make it compelling. Ensure that you add more specific information in the prompt. Your ultimate goal is to get potential buyers interested in the property and ready to schedule a showing. Review the script and correct factual discrepancies relative to the MLS listing.
Social Media
Finally, promote your listing and walkthrough tour on social media to optimize views and engagement with your sphere of influence. ChapGPT can produce multiple prompt variants to schedule on your social business pages. Using your marketing collateral, use these prompts to create attention-grabbing posts.
Prompt: “Write five [specify platform Facebook, Instagram, etc.] social media posts for a real estate agent promoting a home for sale at [property address] that showcase the unique features and selling points of the property. Utilize attention-grabbing captions and hashtags to increase engagement and reach. Highlight notable upgrades or recent renovations, and emphasize the property’s location and proximity to desirable amenities.”
Prompt: “Write five Facebook social posts for a real estate agent attracting homebuyers to watch the video created with the following script [paste in the script created for the listing]. Utilize attention-grabbing captions and hashtags to increase engagement and reach.
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