Fathom Holdings has announced a strategic partnership with Locafy Limited, a globally recognized software-as-a-service technology company specializing in entity-based search engine optimization (SEO). This collaboration aims to equip Fathom Realty agents with cutting-edge local marketing tools, boosting their visibility in organic search results and driving real estate transactions across neighborhoods in the U.S.

The partnership utilizes Locafy’s advanced publishing solutions and proprietary SEO technology to help Fathom agents achieve first-page prominence for targeted keywords and locations. The initial phase of the partnership will begin with a small pilot study focusing on enhancing agents’ online presence in select neighborhoods. The long-term vision is to develop a scalable solution that empowers all Fathom agents to optimize their digital marketing efforts and better connect with home buyers and sellers in their local communities.

“At Fathom, we are committed to providing our agents with best-in-class tools and technology to help them succeed,” said Marco Fregenal, CEO of Fathom Holdings. “By partnering with Locafy, we’re equipping our agents with a powerful local marketing solution that will increase their visibility online, strengthen their presence in the neighborhoods they serve, and ultimately drive more business.”

This collaboration integrates Locafy’s cutting-edge technology with Fathom’s extensive database of neighborhoods, transaction insights, and agent profiles. The result will be a robust solution offering near real-time, localized information for consumers seeking to buy or sell properties while showcasing Fathom agents’ expertise.

“We are confident that our proprietary SEO technology can help Fathom agents achieve their goals of increased visibility in local search results in a very cost-effective manner,” said Gavin Burnett, CEO of Locafy Limited. “This partnership aligns perfectly with our mission to help businesses succeed in their target markets, and we’re excited to scale this solution to benefit Fathom’s extensive network of agents.”

This strategic initiative highlights companies’ dedication to using technology to foster stronger connections between consumers and real estate professionals. With the pilot study underway, Fathom agents in select markets will have an opportunity to lead this innovative approach to local marketing, setting the stage for a nationwide rollout in the future.

Stay tuned for updates as Fathom continues to enhance its suite of technology-driven solutions to support agents and their clients in today’s competitive real estate landscape.Switch to Fathom Realty and streamline your business with the power of cutting-edge technology. From our intuitive intelliAgent platform to advanced marketing tools, we provide the resources you need to stay ahead in today’s competitive market.