A recent HousingWire article spotlighting new data from RealTrends Verified reveals a powerful trend: brokerages with modern, agent-centric models are reshaping the real estate landscape and capturing market share from traditional brands. Among the standouts, Fathom Realty emerged as a top growth leader, reinforcing the value of its tech-forward, service-driven approach.

Fathom Realty: 194% Market Share Growth

According to the RealTrends chart “Change in Market Share by Transaction Sides Between 2020 and 2024,” Fathom Realty grew its market share by an impressive 194%, placing it among the top three brokerages for market share growth by transaction sides, just behind eXp Realty (274.4%) and ahead of Compass (188.9%).

This dramatic growth affirms Fathom’s position as one of the industry’s most successful disruptors. By prioritizing agent support, offering an attractive commission structure, and leveraging its proprietary technology through the intelliAgent platform, Fathom continues to attract agents who seek more value and greater freedom to grow their businesses.

Brokerages with newer models are eating into legacy brands

Disruption in Motion

The broader takeaway from the RealTrends data is clear: brokerages with newer, more flexible business models are gaining traction, often at the expense of legacy brands struggling to adapt.

While traditional names like RE/MAX, Realty Executives, and LeadingRE have seen notable declines in market share, companies like Fathom are thriving. In fact, several newer entrants to the industry are seeing meteoric year-over-year growth, further signaling a shift in what agents want from their brokerage.

Legacy Still Dominates, But the Gap Is Closing

Though the top five brokerages by total market share are still legacy names, Fathom’s sustained momentum signals a promising future. The industry is in transition, and companies that invest in agent success and innovation are leading the charge.

As M&A activity and competitive pressure continue into 2025, Fathom Realty is well-positioned to expand its reach further, supporting agents nationwide with a model built for the future of real estate.

Unlock True Growth Potential

Still handing over 30% to 40% of your commissions to your brokerage without marketing, transaction coordination, lead generation, and coaching in return? When you join Elevate, powered by intelliAgent, you can activate a full-service system designed to build your brand and boost your closings. Want to grow with a company on the rise? Learn more about how Fathom is redefining real estate at fathomcareers.com.