Use the slower season to refresh your brand, sharpen your content, and reconnect with your audience.

The holidays might be full of cookies and cozy vibes, but smart agents know it is also the perfect time to gear up for the year ahead. Whether you are looking to increase your visibility, fine-tune your marketing, or stay connected with your sphere, here are four productive and doable ways to make the most of your downtime and start 2026 with momentum.

Freshen up your brand vibe.

A simple design refresh can bring new energy to your business. If your branding feels outdated, take time to update your logo, fonts, and color palette. Canva makes it easy to upload your brand kit and create polished, consistent designs across flyers, listing presentations, and social media content. If you prefer a professional touch, consider hiring a freelancer on a platform like Upwork or Fiverr.

Once your branding is refreshed, apply it across your digital and print materials, including your website, email signature, business cards, and signage. Consistent branding builds trust, and trust builds business.

Become the go-to local expert.

Buyers and sellers want to work with someone who knows the area inside and out. Creating neighborhood and market guides from local Board data is a great way to showcase your expertise. Fathom Realty agents can easily tap into LiveBy data to pull in neighborhood statistics and trends.

Design these guides to match your brand, then add them to your email campaigns, listing packets, and newsletters. You can also distribute them to local businesses, coffee shops, or your Chamber of Commerce. Updated regularly, these assets keep you top of mind as the local pro your community trusts.

Lean into video, no fancy gear needed

If creating Reels or short-form video content has been on your list, now is the time to give it a try. You do not need a camera crew or a script, just your phone and your authentic personality. Keep it real, fun, and focused on value. Discuss a property feature, offer a local tour, or share quick market insights.

Use tools like CapCut or Instagram’s Edits app to enhance your videos. These platforms often boost content created with their tools, especially when using trending templates. Showing up on video builds connection and visibility, two things every agent needs in today’s market.

Stay consistent with email.

Email might not be flashy, but it remains one of the most powerful ways to build and maintain relationships. Tools like Mailchimp and Constant Contact make it easy to design professional email campaigns that feel personal. You do not need to overthink the content. A quick market note, a client testimonial, or a value-added tip is enough to keep your network engaged.

The key is consistency. If you show up in their inbox with relevant, honest content, your clients will stay connected and are more likely to reach out when they are ready to make a move.

Finish strong, start stronger.

While others are winding down, you can be laying the groundwork for a prosperous 2026. These simple steps can help you enter the new year with clarity, confidence, and momentum.

At Fathom Realty, agents have access to powerful support and technology tools, including intelliAgent, LiveBy, and the Fathom Elevate plan, designed to help them scale and thrive. Use this season to invest in your growth and set the tone for your best year yet.