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Marco Fregenal Recognized on the Swanepoel Power 200 for Industry Leadership


January 10, 2025
 | 
8:42 am

We proudly announce that Marco Fregenal, CEO of Fathom Holdings, has been named to the Swanepoel Power 200 (SP 200), a prestigious annual ranking of the most powerful leaders in the North American residential real estate industry. This recognition underscores Marco’s exceptional leadership, vision, and strategic contributions to the real estate sector.

Driving Fathom’s National Expansion

In 2024, Marco spearheaded Fathom’s acquisition of Arizona-based My Home Group, one of the nation’s largest brokerages by sales volume. This strategic move significantly expanded Fathom’s national footprint, growing its agent network by 9% to an impressive 12,383 agents. Under Marco’s direction, Fathom Realty cemented its position as one of the top ten largest real estate brokerage firms in the United States through closed transaction sides.

Innovative Commission Plans Fuel Sustainable Growth

In addition to expanding Fathom’s reach, Marco revamped the company’s agent commission plans in 2024, introducing Fathom Max and Fathom Share. These innovative plans empower Fathom agents to accelerate business growth, build stronger referral networks, and generate additional income streams. These updates reflect Marco’s dedication to fostering sustainable growth and enhancing the agent experience.

What is the Swanepoel Power 200?

The Swanepoel Power 200 is an annual ranking published by T3 Sixty, a leading real estate research and consulting firm. Since 2014, the SP 200 has celebrated the most influential residential real estate brokerage leaders. The selection process involves extensive research, analysis, and debate, with T3 Sixty’s leadership team dedicating approximately 500 hours to evaluate candidates across eight ranking criteria.

How Leaders are Ranked

T3 Sixty’s evaluation process considers:

Power within the company: Leaders’ roles, ownership stakes, and influence within their organizations.

Reputation and industry influence: Leaders’ standing among their peers and contributions to the industry.

Relative power in their sector: Leaders’ impact within specific industry subgroups (e.g., brokerages, MLS, technology).

Future impact: Leaders’ potential to shape the industry’s trajectory.

These criteria are weighted equally, with assessments informed by T3’s leadership team and consultant feedback. The result is a meticulously curated list of the industry’s top 200 leaders.

Recognizing Leadership

Marco’s recognition on the SP 200 highlights his influence and forward-thinking approach to real estate. His leadership continues to shape Fathom Realty into an industry powerhouse, empowering agents and delivering exceptional value to clients nationwide. We look forward to seeing the continued impact of his innovative strategies on the real estate industry.

Come Grow With Us!

Ready to revolutionize your real estate career? Fathom Realty is the answer. Access unparalleled technology, receive top-tier training, and enjoy the guidance of experienced leaders in your local market. Join a family that prioritizes service, thrives on culture, and strives for excellence. Contact us today and let your real estate journey flourish.