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Rising Rents: How to Position Homeownership as a Smart Alternative


October 1, 2024
 | 
8:00 am

As a real estate agent, you play a crucial role in guiding home buyers through the complexities of today’s housing market. One significant challenge many prospective buyers face is rising rental costs, which can prompt them to consider homeownership a more stable alternative. Here’s how you can advise your clients on navigating the decision between buying a home and dealing with ongoing rent increases:

Understanding the Factors Driving Rent Increases

Several economic factors have driven a notable uptick in residential rents nationwide in recent years. Inflation has pushed up the costs of maintenance, materials, and labor, impacting landlords’ bottom lines. Additionally, property taxes levied by local governments to cover rising operational expenses further squeeze property owners, compelling them to raise rents. Consequently, many renters allocate more than the recommended 30% of their income towards housing costs, straining their budgets.

Responding to Rent Increase Notices

When your client receives a notice of a rent increase, it’s crucial first to review the terms of their lease agreement:

  • Lease Length and Terms: Determine whether the lease specifies a fixed rental rate until its expiration or allows for periodic increases.
  • Regulatory Compliance: Check local and state housing regulations to ensure the proposed increase adheres to legal limits, if any are in place.

If the rent increase appears lawful and follows the lease, explore alternative strategies to mitigate its impact. Encourage your client to maintain a constructive dialogue with their landlord, emphasizing their track record as a responsible tenant. Highlighting their reliability and commitment to the property may persuade the landlord to reconsider the increase.

Considering Homeownership as an Alternative

Given the unpredictability of rental costs, buying a home may offer stability and financial benefits over the long term:

  • Financial Predictability: With a fixed-rate mortgage, homeowners can anticipate monthly housing costs, providing stability amidst fluctuating rental markets.
  • Equity Building: Homeownership allows your client to build equity over time, potentially offering financial security and wealth accumulation.
  • Tax Advantages: Homeowners may benefit from tax deductions on mortgage interest and property taxes, further enhancing affordability compared to renting.

Guiding Your Clients

As your clients weigh the decision between renting and buying, provide them with comprehensive market insights and financial analyses. Highlight the current advantages of homeownership to rising rental costs and assist them in exploring suitable properties that align with their budget and lifestyle needs.

By offering informed guidance and strategic advice, you empower your clients to make confident decisions that align with their long-term financial goals in today’s evolving real estate landscape.

Embrace the Future of Real Estate with Fathom Realty 

At Fathom Realty, we believe it’s your business, and you should be able to choose your path. With Fathom, you harness the power of advanced technology, receive invaluable training, and enjoy dedicated local support. Our community embodies service, cultivates a strong culture, and pursues excellence in everything we do. It’s your business. You should be able to choose your plan. Whether you opt for Fathom Max or Fathom Share, you can access industry-leading commission plans designed to help you thrive in any market. Why settle for less when you can have more? Reach out today and discuss how Fathom can elevate your real estate career. Come Grow With Us!