In a move that positions Fathom Realty to serve a rapidly evolving sector of the real estate market, Fathom Holdings Inc. has announced a strategic partnership with ByOwner, the nation’s leading for-sale-by-owner (FSBO) platform. This powerful collaboration establishes a direct pipeline to convert FSBO listings into high-value, full-service transactions, benefiting both agents and consumers.

A Market Ripe for Opportunity

Although FSBO listings account for roughly 6% of all U.S. home sales, data show that more than 20% of these sellers ultimately seek out a professional agent to complete their transaction. Through this new partnership, ByOwner will refer these motivated sellers and buyers who need guidance directly to Fathom’s nationwide network of agents.

With over 500,000 monthly visitors across ByOwner.com and BuyOwner.com, this agreement opens the door to a consistent flow of potential clients actively navigating the real estate process without agent support yet.

What This Means for Fathom Agents

This partnership isn’t just a brand win; it’s a strategic advantage for Fathom agents. Each FSBO referral represents a warm lead, already engaged in the selling or buying journey. When these consumers transition to full-service representation, Fathom agents gain quality listings and transactions while Fathom Realty benefits from a more favorable commission split on the backend.

“FSBO sellers who need extra support now have a direct path into Fathom’s full-service platform,” said Marco Fregenal, CEO of Fathom Holdings. “And our agents gain high-quality listing and buyer opportunities. This partnership further accelerates our growth and supports our mission to strengthen our position as a leading brokerage across the country.”

Delivering More Options for Sellers

Colby Sambrotto, CEO of ByOwner.com, emphasized the win-win for consumers: “Our mission has always been to empower sellers. With Fathom, we’re adding a best-in-class agent option for those who want or need full-service support, giving our sellers and buyers the full range of choice.”

Innovating for Growth

This partnership aligns with Fathom’s broader strategy to innovate within the real estate sector and expand its reach. As traditional brokerages lose market share to tech-enabled, agent-centric platforms, Fathom continues to stand out for its growth, commission flexibility, and technology-driven services like the Elevate program and intelliAgent platform.

With this new FSBO conversion channel, Fathom agents are empowered to serve more clients, close more deals, and build stronger businesses.

Ready to Grow With a Brokerage That Works for You?

At Fathom, agents should have the tools, support, and opportunities to thrive without sacrificing income or independence. With innovative partnerships like this one with ByOwner, you gain access to exclusive lead sources, powerful technology, and a national network built to help you grow. If you’re ready to get more from your brokerage, now is the time to make the move.

Visit fathomcareers.com to learn more and take the first step toward a smarter, more profitable real estate career.