Staying competitive as a real estate agent means more than just hustle. Success hinges on having the right technology working behind the scenes to streamline your workflow, boost your productivity, and deliver exceptional client experiences. But with so many tools on the market, how do you know what your tech stack really needs, and whether you’re overpaying for it?

The Must-Have Tech Tools for Agents

Every agent should have access to a comprehensive suite of real estate technology that includes:

• CRM: The hub for managing leads, nurturing relationships, and tracking client communications.
• Transaction Management: Tools that automate and organize everything from contract to close.
• Marketing Tools: Email campaigns, listing promotion, print collateral, and social media integration.
• Website and Branding Tools: Personalized agent websites with lead capture and IDX integration.

Fathom Realty provides all of these through our proprietary intelliAgent platform, built from the ground up for agents. With intelliAgent, you get a powerful CRM, transaction management system, marketing automation, customizable agent websites, and full access to our robust Marketing Center at no additional cost.

What Should Be Included vs. What Costs Extra

Many brokerages offer a basic CRM or a third-party tool with limited functionality, then upsell additional services. At Fathom, we believe essential technology shouldn’t come with a subscription fee.

Included in all Fathom Plans:

• CRM with smart lead tracking and follow-up reminders
• Branded marketing templates and campaign automation
• Agent websites with IDX and customizable branding
• Transaction management workflows

What Other Brokerages Charge Extra For:

• Standalone CRMs like Follow Up Boss, kvCORE, or LionDesk
• Marketing suites such as Canva Pro or Mailchimp
• Transaction platforms like Dotloop or Skyslope
• Custom agent website subscriptions

By providing everything under one roof, Fathom agents save thousands per year and can reinvest those funds into lead generation, branding, or continuing education.

How Brokerage-Provided Tech Impacts ROI

Having a tech stack that’s built in and fully integrated improves your return on investment in several key ways:

Lower Overhead: Save hundreds monthly by eliminating redundant tools and subscriptions.

Better Adoption: Tools designed specifically for Fathom agents are easier to learn and use.

Increased Efficiency: Integrated systems reduce data entry, miscommunication, and missed opportunities.

More Closings: With more time and better tools, you can focus on what matters—serving clients and closing deals.

The Future of Tech-Enabled Real Estate is Here

Agents shouldn’t have to choose between affordability and innovation. Fathom is leading the way by equipping agents with everything they need, without the nickel-and-diming. If your current brokerage is charging extra for the tools you need to succeed, it might be time for a change.

Your technology should work for you, not against you. Join a brokerage that’s built for the future. Join Fathom.