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Business Building

How to Win Clients and Build Trust Through Social Media

February 20, 2025
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Social media is essential for real estate agents, offering endless opportunities to connect with clients, showcase expertise, and build trust. ... Read More

Caught in the Web: Phishing and Wire Fraud in Real Estate

February 6, 2025
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In today’s real estate landscape, phishing and wire fraud have emerged as some of the most insidious threats to agents ... Read More

Protecting Your Clients from Real Estate Fraud: A REALTOR®’s Responsibility

January 30, 2025
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Fraud in real estate transactions is no longer a rare occurrence. According to Monica Schroeder, President of Verus Title, wire ... Read More

Spotting Scammers: Safeguard Your Seller Transactions Against Fraud

January 21, 2025
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Incidences of fraudulent property title transfer have mushroomed across the country. Thieves stealthily steal a property from the rightful owner ... Read More

Standing Out in Real Estate: Innovative Tips for Marketing One-of-a-Kind Properties

January 14, 2025
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As a real estate agent, encountering a one-of-a-kind property can be both an exciting opportunity and a challenging endeavor. Castles, ... Read More

When a Natural Disaster Strikes Your Client’s Home

January 9, 2025
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It’s hard not to panic when you have a house listed in an area affected by a natural disaster. Your ... Read More

Real Estate’s Clear Cooperation Policy: A Deep Dive into the Industry’s Heated Debate

January 2, 2025
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The Clear Cooperation Policy (CCP), introduced by the National Association of REALTORS® (NAR) in 2019 and implemented in 2020, mandates ... Read More

Why SEO Is a Must-Have Tool for Real Estate Agents for 2025

December 31, 2024
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Your online presence can make or break your success as a real estate agent in today’s digital-first world. With the ... Read More

What Stays, What Goes: A Guide for Smooth Home Sales

December 26, 2024
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In every real estate transaction, the focus often revolves around the home and land itself. However, misunderstandings can arise when ... Read More

Be the Trusted Advisor: Tips for Helping New Buyers Host Their First Holiday

December 19, 2024
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As a real estate agent, you have the unique opportunity to guide your clients through the home-buying process and settling ... Read More

Navigating Commission Changes Post-NAR Settlement: A Comparative Analysis of Recent Studies

December 5, 2024
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The recent settlement of the National Association of Realtors (NAR) lawsuit has left many real estate professionals pondering its potential ... Read More

Essential Property Disclosures Every Seller Should Know

November 27, 2024
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Transparency is crucial to maintaining trust and avoiding legal issues when selling a home. Many states require home sellers to ... Read More

Streamline Your Real Estate Business with the Fathom Realty Mobile App

November 21, 2024
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In today’s fast-paced real estate world, staying ahead means having the right tools—anytime, anywhere. That’s where the Fathom Realty Mobile ... Read More

Don’t Scare Away Buyers: 12 Staging Tips to Avoid a Frightful First Impression

October 30, 2024
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As real estate agents, selling a home during the fall season—especially near Halloween—can be tricky. And while a spooky haunted ... Read More

Key Takeaways for Real Estate Agents from Freddie Mac’s “Spotlight: Natural Disaster Threat”

October 29, 2024
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As natural disasters become more frequent and severe, their impact on real estate markets and consumer decision-making becomes increasingly apparent. ... Read More

How Real Estate Agents Can Get Referral Business—For Free!

October 24, 2024
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Referrals keep a real estate business growing and thriving for the long term. They typically stem from providing such an ... Read More

Advising Home Buyers Considering a Home Purchase in a Flood Zone

October 22, 2024
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As a real estate agent, you’re often faced with guiding clients through complex decisions, and one of those can be ... Read More

From Renter to Owner: Navigating FHA Loan Rules

October 15, 2024
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As a real estate agent, it’s essential to guide your clients through the nuances of purchasing a rental home using ... Read More

RISMedia CEO & Leadership Exchange Recap: Insights from Marco Fregenal, CEO of Fathom Holdings, Inc.

October 3, 2024
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As we reflect on the recent RISMedia 36th Annual CEO & Leadership Exchange, several key themes emerged that resonate deeply ... Read More

Rising Rents: How to Position Homeownership as a Smart Alternative

October 1, 2024
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As a real estate agent, you play a crucial role in guiding home buyers through the complexities of today’s housing ... Read More

Revenue Share 101: Unlocking Extra Income for Real Estate Agents

September 17, 2024
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Are you a real estate agent looking for an exciting way to boost your income while empowering others in the ... Read More

Ready, Set, Sell: How to Prepare Your Listings for Maximum Impact

September 5, 2024
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In the competitive world of real estate, successfully marketing a property involves much more than just listing it and hoping ... Read More

Navigating the Risks of AI in Real Estate Transactions

September 3, 2024
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AI-powered tools have become invaluable for agents in today’s fast-paced real estate market. They help streamline property searches, provide detailed ... Read More

Keep Your Social Media Professional During Election Year Chaos

August 27, 2024
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Social media has become an integral part of our daily lives, and for real estate professionals, it’s a powerful tool ... Read More

Mastering Credit Repair: Guiding Home Buyers to Mortgage Approval

August 13, 2024
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As a real estate agent, you play a crucial role in helping your clients prepare for a mortgage loan application. ... Read More

Understanding QM vs. Non-QM Loans: A Guide for Real Estate Agents

August 1, 2024
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When guiding home buyers through the mortgage process, understanding the differences between Qualified Mortgages (QM) and non-Qualified Mortgages (non-QM) is ... Read More

Safeguarding Clients from Real Estate Text Scams

July 16, 2024
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Text scams targeting real estate transactions are on the rise, and educating your clients to recognize and avoid these fraudulent ... Read More

Buyer Agency Agreements: A Fundamental Resource for Real Estate Agents

July 9, 2024
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In light of the National Association of REALTORS® (NAR) proposed settlement, significant changes are imminent for real estate practices. One ... Read More

Unlock the Power of QR Codes in Real Estate Marketing!

July 2, 2024
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In the fast-paced world of real estate, staying ahead of the competition means leveraging the latest technology to connect with ... Read More

Protecting Your Brokerage in Auto Liability Claims

June 20, 2024
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As a brokerage owner, you should prepare for possible auto accident claims against your employees, contracted agents, and home service ... Read More

Designing Tomorrow: The Future of Home Spaces in a Post-Pandemic World

June 18, 2024
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Welcome to the dawn of a new era in home design! The COVID-19 pandemic has reshaped how homebuyers view their ... Read More

7 Key Ways to Showcase Your Value as a Real Estate Agent

June 13, 2024
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Dear fellow agents, let’s demonstrate our worth to home buyers and sellers. Here are seven essential ways to convey the ... Read More

Navigating Industry Noise: Staying Focused on Your Core Real Estate Business

June 6, 2024
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With all the recent discussions around class action lawsuits, increased interest rates, and inflation, it’s no surprise that brokers, team ... Read More

Maximizing Home Appeal: Helping Sellers Tackle Outdated Decor

June 4, 2024
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Alright, fellow real estate agents, let’s discuss a common challenge we often face when working with seller clients: outdated decor. ... Read More

Opportunity Knocked. Home Builders Answered!

May 28, 2024
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The highest mortgage interest rates in decades have made many homeowners reluctant to sell. That has led to a lower ... Read More

10 Timeless Residential Architectural Styles

May 21, 2024
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When guiding your clients through the world of residential architecture, it’s crucial to understand the enduring appeal of certain styles. ... Read More

Unlocking Lower Rates: The Secret of Assumable Mortgages

May 15, 2024
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Are your home buyers understandably frustrated with the high-interest rates on mortgages in today’s market? There might be a way ... Read More

Explaining Buyer and Seller Agency: A Guide for Real Estate Agents

April 25, 2024
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As a real estate agent, one of your most important roles is clearly explaining the concept of buyer and seller ... Read More

Navigating Greenwashing in Home Buying: A Guide for Savvy Consumers

April 9, 2024
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In today’s world, environmental consciousness is at the forefront of many consumers’ minds. As people become more aware of the ... Read More

9 Profitable Side Gigs For Real Estate Agents

April 4, 2024
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Sometimes, a little extra income on the side helps. Maybe you’re a new agent still building your business, or closings ... Read More

Read Your Way to Real Estate Mastery

March 21, 2024
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In honor of National Read Across America Day, we’ve curated a list of five must-read books for a real estate ... Read More

The Importance of Hiring a Licensed, Bonded, and Insured Contractor for Listing Repairs

March 19, 2024
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When assisting your sellers in preparing their home for sale, making necessary repairs and improvements is often a key step ... Read More

Celebrating Women in Real Estate: Leading the Way on International Women’s Day

March 8, 2024
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As we celebrate International Women’s Day, we are proud to recognize and honor the incredible women making their mark in ... Read More

SPAM-Proof Your Emails: Tips for Maximizing Deliverability and Engagement

February 22, 2024
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Sending marketing emails to a large contact list can be a powerful tool for real estate agents to generate leads ... Read More

A Stress-Free Checklist for Changing Brokerages

February 15, 2024
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Considering switching real estate brokerages but do not know where to start? Fear not! We’ve got your back with this ... Read More