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Business Building

Should I Hire a Social Media Manager?

August 12, 2021
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The short answer, provided you have room in the budget and a need for much more free time, is yes! ... Read More

Is Your LinkedIn Profile Working for You?

August 5, 2021
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As a real estate professional, you need to leverage every social media platform available to you to stay on top ... Read More

Going Live on Social Media

July 29, 2021
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The idea of streaming a live video is intimidating. We get it. What if you forget your lines or lose ... Read More

Tax Deductions for Real Estate Agents

July 20, 2021
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As a real estate agent earning commissions, you run your own business. That means you can deduct many business expenses ... Read More

Get Social: Simple Ways to Increase Your Brand Awareness on Social Media

July 15, 2021
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We all know how important it is to build, own, and maintain your brand, and social media has become a ... Read More

Keeping Real Estate Agent Safety Top of Mind

July 13, 2021
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According to a recent survey, 5% of real estate professionals have been victims of a crime while on the job, ... Read More

Helping Your Sellers Find a New Home

July 8, 2021
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Gone are the days when your sellers could list their current home and purchase a new one in perfect synchrony. ... Read More

16 e-Mortgage Terms Every Real Estate Agent Should Know

July 6, 2021
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Technology is revolutionizing the real estate industry. One area that has shifted is the electronic mortgage, also known as e-mortgage. ... Read More

Guiding Your Sellers Through a Bidding War

June 29, 2021
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A hot real estate market is excellent news for your listing clients. Most home sellers dream of having multiple offers ... Read More

Home-Showing Etiquette in a Seller’s Market

June 15, 2021
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When the competition heats up in a seller’s market, it’s more important than ever to remember proper real estate etiquette. ... Read More

Post-COVID Foreclosures: Is a Wave Coming?

June 8, 2021
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The federal government enacted protections in 2020 for homeowners who couldn’t pay their mortgages because of the COVID-19 pandemic’s economic ... Read More

Fathom Offers – Agent-Centric Seller Options

June 3, 2021
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Fathom Realty recently launched Fathom Offers, a collaboration with zavvie to allow agents to offer clients home selling alternatives, including ... Read More

4 Ways a Real Estate Coach Can Jumpstart Your Career

May 20, 2021
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As we all know, real estate can be a rewarding career, but it can also be one of the most ... Read More

Leveraging Fathom’s Commission Model to Improve the Customer Experience

May 13, 2021
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Tyler Coon, Fathom – Asheville, NC, and his business partner, Galen Walter, initially joined Fathom because they saw the financial ... Read More

7 Strategies for Navigating Multiple Offers

May 12, 2021
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In the current market of low inventory and high demand, sellers receive offers at or well above the asking price. ... Read More

6 Ways To Find Listings When Inventory Is Low

May 6, 2021
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Housing demand remains intense as people move to suburban and rural areas with the newfound freedom to work remotely. Coupled ... Read More

Tell Your Story – Refer Great Agents!

May 5, 2021
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Most real estate agents grow accustomed to pitches and prodds to join one brokerage or another. Ultimately, each agent has ... Read More

What To Do If a Listing Appraisal Comes Back Low

April 20, 2021
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You’re about to cross the finish line with a sale when the worst-case scenario happens: the appraisal comes back lower ... Read More

Recruiting the Agent Across the Table

April 13, 2021
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People have a natural tendency to assume that anyone sitting on the other side of the table during a transaction ... Read More

Strategies for Pricing a Home

April 6, 2021
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As a real estate professional, part of your job is to price your clients’ homes strategically. However, there are times ... Read More

Tips for Writing a Professional Real Estate Biography

March 26, 2021
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Personal branding is critical as agents strive to create a strong position and brand identity in their market and the ... Read More

Tips for a Great Headshot For Real Estate Professionals

March 23, 2021
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Building, owning, and maintaining your personal brand is an essential component of long-term success. While many of us hate being ... Read More

Free Brand Building Strategies

March 3, 2021
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At the recent Inman Connect conference, Fathom Realty sponsored a series of Learning Labs on Branding hosted by Fathom’s Chief ... Read More

Four Steps to Building a Successful Team

March 2, 2021
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During the Inman Connect January virtual conference, Fathom CEO Josh Harley presented as part of the Partner Connect series. View ... Read More

Three Branding Breakthroughs for 2021

February 25, 2021
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At the recent Inman Connect conference, Fathom Realty sponsored a series of Learning Labs on Branding hosted by Fathom’s Chief ... Read More

You are a Brand. Now Act Like It.

February 17, 2021
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At the recent Inman Connect conference, Fathom Realty sponsored a series of Learning Labs on Branding hosted by Fathom’s Chief ... Read More

Mentoring Matters: Setting the Stage for Continued Success

February 9, 2021
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F.A.S.T. –  Fathom Agent Success Training is a voluntary mentoring program set up to match veteran agents with new and ... Read More

How To Use A Houseopedia Article

February 2, 2021
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Here at Houseopedia, we are proud to be many real estate agents’ go-to source for content that helps their clients. ... Read More

Does Brokerage Consolidation Make Sense for the Messy Middle?

October 16, 2020
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Commentary by Wendy Forsythe (Article originally posted on rismedia.com) The impact of a brokerage firm’s size on its profitability has ... Read More

7 Keys to Gaining New Clients

January 30, 2018
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Genevieve Golden, Fathom Realty District Director and REALTOR®, gives seven keys to gaining clients and keeping them for life.(Click here ... Read More