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Business Building

8 Tips for Improving Business Phone Calls

December 8, 2021
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Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ... Read More

Six Steps to Becoming a Better Communicator

December 2, 2021
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Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ... Read More

What Should I Expect From My Insurance Agent?

December 1, 2021
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As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ... Read More

Homeowner’s Insurance 101: Your Guide to Understanding Your Home Insurance Policy

November 16, 2021
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Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ... Read More

Most People Don’t Understand the Closing Documents They Sign

November 4, 2021
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Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ... Read More

Serving The Unique Needs of Military Clients

October 26, 2021
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Military personnel frequently receive orders sending them to a new duty station with virtually no notice. An order for Permanent ... Read More

Should You Advise Your Sellers to Have Their Home Pre-Inspected?

October 21, 2021
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Red-hot market conditions nationwide have meant listings can sell in a couple of days, sometimes even within hours. A pre-inspection ... Read More

Brokerage, Mortgage, and Title: Inside Strategies to Improve Customer Service

October 14, 2021
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At Fathom Realty, we strive to help real estate agents create a seamless end-to-end transaction experience for their buyers and ... Read More

Creating the Ultimate List of Real Estate Concierge Services

September 30, 2021
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Real estate agents who go above and beyond for their clients are the ones who get referrals and returning customers. ... Read More

When Clients Bring Their Kids to Home Showings

September 28, 2021
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Although you want your clients’ undivided attention when showing them a property, sometimes they have no choice but to bring ... Read More

5 Time Management Tips for Real Estate Agents

September 21, 2021
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Henry David Thoreau once said, “It’s not enough to be busy; so are the ants. The question is, what are ... Read More

Professional Staging Sells Homes

September 16, 2021
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First impressions are critical when a buyer views your client’s listing. How the property is presented can make or break ... Read More

10 Questions You Should Ask Before Hiring an Assistant

September 14, 2021
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Everyone needs a little help from time to time, and that’s especially true of small business owners and self-starters like ... Read More

Take Advantage of Opportunities in the New Construction Home Market

September 9, 2021
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In today’s hot housing market, the short supply of existing homes means that your clients may be losing out in ... Read More

5 Strategies To Get Hyperlocal and Stay Hyper-Competitive

September 7, 2021
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Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The ... Read More

Make Your Open House a Sale-Winning Event

September 2, 2021
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With agents hosting open houses for listing clients so commonplace, it’s easy to get complacent. However, you and your clients ... Read More

The Ultimate Guide to Creating Successful Real Estate Agent Newsletters

August 31, 2021
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Good agents know that it’s essential to connect with their audience, keep them engaged, and provide them with helpful, relevant ... Read More

Keep Your Marketing Compliant with Fair Housing Act Regulations

August 26, 2021
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As a real estate agent who markets your services and available homes, you need to produce marketing campaigns that comply ... Read More

Upping Your Video Game With YouTube Marketing

August 24, 2021
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YouTube videos are, without a doubt, an essential tool in any REALTOR®’s marketing toolbox. They’re a great way to showcase ... Read More

What Should I Post On My Instagram?

August 19, 2021
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If you’re not already using Instagram as part of your social media marketing plan, you need to create an account, ... Read More

6 Things You Need For An Agent’s Home Office

August 17, 2021
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If you’re among those who enjoy working from home and plan to continue doing so, as you’ve probably learned by ... Read More

Should I Hire a Social Media Manager?

August 12, 2021
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The short answer, provided you have room in the budget and a need for much more free time, is yes! ... Read More

Is Your LinkedIn Profile Working for You?

August 5, 2021
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As a real estate professional, you need to leverage every social media platform available to you to stay on top ... Read More

Going Live on Social Media

July 29, 2021
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The idea of streaming a live video is intimidating. We get it. What if you forget your lines or lose ... Read More

Tax Deductions for Real Estate Agents

July 20, 2021
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As a real estate agent earning commissions, you run your own business. That means you can deduct many business expenses ... Read More

Get Social: Simple Ways to Increase Your Brand Awareness on Social Media

July 15, 2021
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We all know how important it is to build, own, and maintain your brand, and social media has become a ... Read More

Keeping Real Estate Agent Safety Top of Mind

July 13, 2021
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According to a recent survey, 5% of real estate professionals have been victims of a crime while on the job, ... Read More

Helping Your Sellers Find a New Home

July 8, 2021
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Gone are the days when your sellers could list their current home and purchase a new one in perfect synchrony. ... Read More

16 e-Mortgage Terms Every Real Estate Agent Should Know

July 6, 2021
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Technology is revolutionizing the real estate industry. One area that has shifted is the electronic mortgage, also known as e-mortgage. ... Read More

Guiding Your Sellers Through a Bidding War

June 29, 2021
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A hot real estate market is excellent news for your listing clients. Most home sellers dream of having multiple offers ... Read More

Home-Showing Etiquette in a Seller’s Market

June 15, 2021
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When the competition heats up in a seller’s market, it’s more important than ever to remember proper real estate etiquette. ... Read More

Post-COVID Foreclosures: Is a Wave Coming?

June 8, 2021
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The federal government enacted protections in 2020 for homeowners who couldn’t pay their mortgages because of the COVID-19 pandemic’s economic ... Read More

Fathom Offers – Agent-Centric Seller Options

June 3, 2021
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Fathom Realty recently launched Fathom Offers, a collaboration with zavvie to allow agents to offer clients home selling alternatives, including ... Read More

4 Ways a Real Estate Coach Can Jumpstart Your Career

May 20, 2021
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As we all know, real estate can be a rewarding career, but it can also be one of the most ... Read More

Leveraging Fathom’s Commission Model to Improve the Customer Experience

May 13, 2021
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Tyler Coon, Fathom – Asheville, NC, and his business partner, Galen Walter, initially joined Fathom because they saw the financial ... Read More

7 Strategies for Navigating Multiple Offers

May 12, 2021
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In the current market of low inventory and high demand, sellers receive offers at or well above the asking price. ... Read More

6 Ways To Find Listings When Inventory Is Low

May 6, 2021
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Housing demand remains intense as people move to suburban and rural areas with the newfound freedom to work remotely. Coupled ... Read More

Tell Your Story – Refer Great Agents!

May 5, 2021
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Most real estate agents grow accustomed to pitches and prodds to join one brokerage or another. Ultimately, each agent has ... Read More

What To Do If a Listing Appraisal Comes Back Low

April 20, 2021
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You’re about to cross the finish line with a sale when the worst-case scenario happens: the appraisal comes back lower ... Read More

Recruiting the Agent Across the Table

April 13, 2021
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People have a natural tendency to assume that anyone sitting on the other side of the table during a transaction ... Read More

Strategies for Pricing a Home

April 6, 2021
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As a real estate professional, part of your job is to price your clients’ homes strategically. However, there are times ... Read More

Tips for Writing a Professional Real Estate Biography

March 26, 2021
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Personal branding is critical as agents strive to create a strong position and brand identity in their market and the ... Read More

Tips for a Great Headshot For Real Estate Professionals

March 23, 2021
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Building, owning, and maintaining your personal brand is an essential component of long-term success. While many of us hate being ... Read More

Free Brand Building Strategies

March 3, 2021
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At the recent Inman Connect conference, Fathom Realty sponsored a series of Learning Labs on Branding hosted by Fathom’s Chief ... Read More

Four Steps to Building a Successful Team

March 2, 2021
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During the Inman Connect January virtual conference, Fathom CEO Josh Harley presented as part of the Partner Connect series. View ... Read More