Image

Business Building

Preparing First-Time Buyers for the Mortgage Process

February 28, 2022
Featured image for “Preparing First-Time Buyers for the Mortgage Process”
Helping first-time buyers browse home listings and go to showings and open houses is exciting for them and rewarding for ... Read More

Spotlighting Energy Efficiency in Client Homes

February 3, 2022
Featured image for “Spotlighting Energy Efficiency in Client Homes”
Energy efficiency is one of the top qualities homebuyers look for. It’s important to help your listing clients highlight these ... Read More

Insurance Musts for Real Estate Professionals

February 1, 2022
Featured image for “Insurance Musts for Real Estate Professionals”
Real estate transactions are complex, with the potential for mistakes that carry serious financial consequences. That’s why real estate agents ... Read More

What is Geo Farming and How Real Estate Agents Can Use It

January 18, 2022
Featured image for “What is Geo Farming and How Real Estate Agents Can Use It”
“Geo farming” is the process of flooding a neighborhood or neighborhoods with direct mail campaigns to help generate leads and ... Read More

Know Your Military Client’s VA Mortgage Benefits

January 13, 2022
Featured image for “Know Your Military Client’s VA Mortgage Benefits”
When working with military personnel and their spouses or with veterans, it’s important to have a working knowledge of Veterans ... Read More

Six Tips for Texting to Clients

January 6, 2022
Featured image for “Six Tips for Texting to Clients”
Text messaging, by nature, is a tricky way to communicate. Devoid of social cues like tone of voice, facial expressions, ... Read More

Preparing to Sell a House with Pets

January 4, 2022
Featured image for “Preparing to Sell a House with Pets”
More than half of home sellers own pets. Even pet-loving buyers can be turned off by stains, odors and chewed-up ... Read More

10 Tips for Writing a Better Email

December 30, 2021
Featured image for “10 Tips for Writing a Better Email”
Like texting, email is a tricky means of communication because it deprives you of social cues available during face-to-face conversation, ... Read More

7 Ways to Build Your Brand as a Real Estate Agent

December 28, 2021
Featured image for “7 Ways to Build Your Brand as a Real Estate Agent”
You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ... Read More

Mind Your Manners When Posting on Social Media

December 23, 2021
Featured image for “Mind Your Manners When Posting on Social Media”
Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ... Read More

When to Call an Inspection Specialist

December 21, 2021
Featured image for “When to Call an Inspection Specialist”
It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ... Read More

How to Write a Great Thank-You Note and Why It Matters

December 16, 2021
Featured image for “How to Write a Great Thank-You Note and Why It Matters”
One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ... Read More

Why You Should Discuss Homeowner’s Insurance Early On

December 14, 2021
Featured image for “Why You Should Discuss Homeowner’s Insurance Early On”
As a responsible real estate agent, it’s up to you to help make sure your clients know what they’re signing ... Read More

8 Tips for Improving Business Phone Calls

December 8, 2021
Featured image for “8 Tips for Improving Business Phone Calls”
Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ... Read More

Six Steps to Becoming a Better Communicator

December 2, 2021
Featured image for “Six Steps to Becoming a Better Communicator”
Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ... Read More

What Should I Expect From My Insurance Agent?

December 1, 2021
Featured image for “What Should I Expect From My Insurance Agent?”
As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ... Read More

Homeowner’s Insurance 101: Your Guide to Understanding Your Home Insurance Policy

November 16, 2021
Featured image for “Homeowner’s Insurance 101: Your Guide to Understanding Your Home Insurance Policy”
Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ... Read More

Most People Don’t Understand the Closing Documents They Sign

November 4, 2021
Featured image for “Most People Don’t Understand the Closing Documents They Sign”
Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ... Read More

Serving The Unique Needs of Military Clients

October 26, 2021
Featured image for “Serving The Unique Needs of Military Clients”
Military personnel frequently receive orders sending them to a new duty station with virtually no notice. An order for Permanent ... Read More

Should You Advise Your Sellers to Have Their Home Pre-Inspected?

October 21, 2021
Featured image for “Should You Advise Your Sellers to Have Their Home Pre-Inspected?”
Red-hot market conditions nationwide have meant listings can sell in a couple of days, sometimes even within hours. A pre-inspection ... Read More

Brokerage, Mortgage, and Title: Inside Strategies to Improve Customer Service

October 14, 2021
Featured image for “Brokerage, Mortgage, and Title: Inside Strategies to Improve Customer Service”
At Fathom Realty, we strive to help real estate agents create a seamless end-to-end transaction experience for their buyers and ... Read More

Creating the Ultimate List of Real Estate Concierge Services

September 30, 2021
Featured image for “Creating the Ultimate List of Real Estate Concierge Services”
Real estate agents who go above and beyond for their clients are the ones who get referrals and returning customers. ... Read More

When Clients Bring Their Kids to Home Showings

September 28, 2021
Featured image for “When Clients Bring Their Kids to Home Showings”
Although you want your clients’ undivided attention when showing them a property, sometimes they have no choice but to bring ... Read More

5 Time Management Tips for Real Estate Agents

September 21, 2021
Featured image for “5 Time Management Tips for Real Estate Agents”
Henry David Thoreau once said, “It’s not enough to be busy; so are the ants. The question is, what are ... Read More

Professional Staging Sells Homes

September 16, 2021
Featured image for “Professional Staging Sells Homes”
First impressions are critical when a buyer views your client’s listing. How the property is presented can make or break ... Read More

10 Questions You Should Ask Before Hiring an Assistant

September 14, 2021
Featured image for “10 Questions You Should Ask Before Hiring an Assistant”
Everyone needs a little help from time to time, and that’s especially true of small business owners and self-starters like ... Read More

Take Advantage of Opportunities in the New Construction Home Market

September 9, 2021
Featured image for “Take Advantage of Opportunities in the New Construction Home Market”
In today’s hot housing market, the short supply of existing homes means that your clients may be losing out in ... Read More

5 Strategies To Get Hyperlocal and Stay Hyper-Competitive

September 7, 2021
Featured image for “5 Strategies To Get Hyperlocal and Stay Hyper-Competitive”
Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The ... Read More

Make Your Open House a Sale-Winning Event

September 2, 2021
Featured image for “Make Your Open House a Sale-Winning Event”
With agents hosting open houses for listing clients so commonplace, it’s easy to get complacent. However, you and your clients ... Read More

The Ultimate Guide to Creating Successful Real Estate Agent Newsletters

August 31, 2021
Featured image for “The Ultimate Guide to Creating Successful Real Estate Agent Newsletters”
Good agents know that it’s essential to connect with their audience, keep them engaged, and provide them with helpful, relevant ... Read More

Keep Your Marketing Compliant with Fair Housing Act Regulations

August 26, 2021
Featured image for “Keep Your Marketing Compliant with Fair Housing Act Regulations”
As a real estate agent who markets your services and available homes, you need to produce marketing campaigns that comply ... Read More

Upping Your Video Game With YouTube Marketing

August 24, 2021
Featured image for “Upping Your Video Game With YouTube Marketing”
YouTube videos are, without a doubt, an essential tool in any REALTOR®’s marketing toolbox. They’re a great way to showcase ... Read More

What Should I Post On My Instagram?

August 19, 2021
Featured image for “What Should I Post On My Instagram?”
If you’re not already using Instagram as part of your social media marketing plan, you need to create an account, ... Read More

6 Things You Need For An Agent’s Home Office

August 17, 2021
Featured image for “6 Things You Need For An Agent’s Home Office”
If you’re among those who enjoy working from home and plan to continue doing so, as you’ve probably learned by ... Read More

Should I Hire a Social Media Manager?

August 12, 2021
Featured image for “Should I Hire a Social Media Manager?”
The short answer, provided you have room in the budget and a need for much more free time, is yes! ... Read More

Is Your LinkedIn Profile Working for You?

August 5, 2021
Featured image for “Is Your LinkedIn Profile Working for You?”
As a real estate professional, you need to leverage every social media platform available to you to stay on top ... Read More

Going Live on Social Media

July 29, 2021
Featured image for “Going Live on Social Media”
The idea of streaming a live video is intimidating. We get it. What if you forget your lines or lose ... Read More

Tax Deductions for Real Estate Agents

July 20, 2021
Featured image for “Tax Deductions for Real Estate Agents”
As a real estate agent earning commissions, you run your own business. That means you can deduct many business expenses ... Read More

Get Social: Simple Ways to Increase Your Brand Awareness on Social Media

July 15, 2021
Featured image for “Get Social: Simple Ways to Increase Your Brand Awareness on Social Media”
We all know how important it is to build, own, and maintain your brand, and social media has become a ... Read More

Keeping Real Estate Agent Safety Top of Mind

July 13, 2021
Featured image for “Keeping Real Estate Agent Safety Top of Mind”
According to a recent survey, 5% of real estate professionals have been victims of a crime while on the job, ... Read More

Helping Your Sellers Find a New Home

July 8, 2021
Featured image for “Helping Your Sellers Find a New Home”
Gone are the days when your sellers could list their current home and purchase a new one in perfect synchrony. ... Read More

16 e-Mortgage Terms Every Real Estate Agent Should Know

July 6, 2021
Featured image for “16 e-Mortgage Terms Every Real Estate Agent Should Know”
Technology is revolutionizing the real estate industry. One area that has shifted is the electronic mortgage, also known as e-mortgage. ... Read More

Guiding Your Sellers Through a Bidding War

June 29, 2021
Featured image for “Guiding Your Sellers Through a Bidding War”
A hot real estate market is excellent news for your listing clients. Most home sellers dream of having multiple offers ... Read More

Home-Showing Etiquette in a Seller’s Market

June 15, 2021
Featured image for “Home-Showing Etiquette in a Seller’s Market”
When the competition heats up in a seller’s market, it’s more important than ever to remember proper real estate etiquette. ... Read More

Post-COVID Foreclosures: Is a Wave Coming?

June 8, 2021
Featured image for “Post-COVID Foreclosures: Is a Wave Coming?”
The federal government enacted protections in 2020 for homeowners who couldn’t pay their mortgages because of the COVID-19 pandemic’s economic ... Read More