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Preparing First-Time Buyers for the Mortgage Process
February 28, 2022
Helping first-time buyers browse home listings and go to showings and open houses is exciting for them and rewarding for ...
Spotlighting Energy Efficiency in Client Homes
February 3, 2022
Energy efficiency is one of the top qualities homebuyers look for. It’s important to help your listing clients highlight these ...
Insurance Musts for Real Estate Professionals
February 1, 2022
Real estate transactions are complex, with the potential for mistakes that carry serious financial consequences. That’s why real estate agents ...
What is Geo Farming and How Real Estate Agents Can Use It
January 18, 2022
“Geo farming” is the process of flooding a neighborhood or neighborhoods with direct mail campaigns to help generate leads and ...
Know Your Military Client’s VA Mortgage Benefits
January 13, 2022
When working with military personnel and their spouses or with veterans, it’s important to have a working knowledge of Veterans ...
Six Tips for Texting to Clients
January 6, 2022
Text messaging, by nature, is a tricky way to communicate. Devoid of social cues like tone of voice, facial expressions, ...
Preparing to Sell a House with Pets
January 4, 2022
More than half of home sellers own pets. Even pet-loving buyers can be turned off by stains, odors and chewed-up ...
10 Tips for Writing a Better Email
December 30, 2021
Like texting, email is a tricky means of communication because it deprives you of social cues available during face-to-face conversation, ...
7 Ways to Build Your Brand as a Real Estate Agent
December 28, 2021
You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ...
Mind Your Manners When Posting on Social Media
December 23, 2021
Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ...
When to Call an Inspection Specialist
December 21, 2021
It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ...
How to Write a Great Thank-You Note and Why It Matters
December 16, 2021
One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ...
Why You Should Discuss Homeowner’s Insurance Early On
December 14, 2021
As a responsible real estate agent, it’s up to you to help make sure your clients know what they’re signing ...
8 Tips for Improving Business Phone Calls
December 8, 2021
Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ...
Six Steps to Becoming a Better Communicator
December 2, 2021
Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ...
What Should I Expect From My Insurance Agent?
December 1, 2021
As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ...
Homeowner’s Insurance 101: Your Guide to Understanding Your Home Insurance Policy
November 16, 2021
Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ...
Most People Don’t Understand the Closing Documents They Sign
November 4, 2021
Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ...
Serving The Unique Needs of Military Clients
October 26, 2021
Military personnel frequently receive orders sending them to a new duty station with virtually no notice. An order for Permanent ...
Should You Advise Your Sellers to Have Their Home Pre-Inspected?
October 21, 2021
Red-hot market conditions nationwide have meant listings can sell in a couple of days, sometimes even within hours. A pre-inspection ...
Brokerage, Mortgage, and Title: Inside Strategies to Improve Customer Service
October 14, 2021
At Fathom Realty, we strive to help real estate agents create a seamless end-to-end transaction experience for their buyers and ...
Creating the Ultimate List of Real Estate Concierge Services
September 30, 2021
Real estate agents who go above and beyond for their clients are the ones who get referrals and returning customers. ...
When Clients Bring Their Kids to Home Showings
September 28, 2021
Although you want your clients’ undivided attention when showing them a property, sometimes they have no choice but to bring ...
5 Time Management Tips for Real Estate Agents
September 21, 2021
Henry David Thoreau once said, “It’s not enough to be busy; so are the ants. The question is, what are ...
Professional Staging Sells Homes
September 16, 2021
First impressions are critical when a buyer views your client’s listing. How the property is presented can make or break ...
10 Questions You Should Ask Before Hiring an Assistant
September 14, 2021
Everyone needs a little help from time to time, and that’s especially true of small business owners and self-starters like ...
Take Advantage of Opportunities in the New Construction Home Market
September 9, 2021
In today’s hot housing market, the short supply of existing homes means that your clients may be losing out in ...
5 Strategies To Get Hyperlocal and Stay Hyper-Competitive
September 7, 2021
Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The ...
Make Your Open House a Sale-Winning Event
September 2, 2021
With agents hosting open houses for listing clients so commonplace, it’s easy to get complacent. However, you and your clients ...
The Ultimate Guide to Creating Successful Real Estate Agent Newsletters
August 31, 2021
Good agents know that it’s essential to connect with their audience, keep them engaged, and provide them with helpful, relevant ...
Keep Your Marketing Compliant with Fair Housing Act Regulations
August 26, 2021
As a real estate agent who markets your services and available homes, you need to produce marketing campaigns that comply ...
Upping Your Video Game With YouTube Marketing
August 24, 2021
YouTube videos are, without a doubt, an essential tool in any REALTOR®’s marketing toolbox. They’re a great way to showcase ...
What Should I Post On My Instagram?
August 19, 2021
If you’re not already using Instagram as part of your social media marketing plan, you need to create an account, ...
6 Things You Need For An Agent’s Home Office
August 17, 2021
If you’re among those who enjoy working from home and plan to continue doing so, as you’ve probably learned by ...
Should I Hire a Social Media Manager?
August 12, 2021
The short answer, provided you have room in the budget and a need for much more free time, is yes! ...
Is Your LinkedIn Profile Working for You?
August 5, 2021
As a real estate professional, you need to leverage every social media platform available to you to stay on top ...
Going Live on Social Media
July 29, 2021
The idea of streaming a live video is intimidating. We get it. What if you forget your lines or lose ...
Tax Deductions for Real Estate Agents
July 20, 2021
As a real estate agent earning commissions, you run your own business. That means you can deduct many business expenses ...
Get Social: Simple Ways to Increase Your Brand Awareness on Social Media
July 15, 2021
We all know how important it is to build, own, and maintain your brand, and social media has become a ...
Keeping Real Estate Agent Safety Top of Mind
July 13, 2021
According to a recent survey, 5% of real estate professionals have been victims of a crime while on the job, ...
Helping Your Sellers Find a New Home
July 8, 2021
Gone are the days when your sellers could list their current home and purchase a new one in perfect synchrony. ...
16 e-Mortgage Terms Every Real Estate Agent Should Know
July 6, 2021
Technology is revolutionizing the real estate industry. One area that has shifted is the electronic mortgage, also known as e-mortgage. ...
Guiding Your Sellers Through a Bidding War
June 29, 2021
A hot real estate market is excellent news for your listing clients. Most home sellers dream of having multiple offers ...
Home-Showing Etiquette in a Seller’s Market
June 15, 2021
When the competition heats up in a seller’s market, it’s more important than ever to remember proper real estate etiquette. ...
Post-COVID Foreclosures: Is a Wave Coming?
June 8, 2021
The federal government enacted protections in 2020 for homeowners who couldn’t pay their mortgages because of the COVID-19 pandemic’s economic ...
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