
Navigating Greenwashing in Home Buying: A Guide for Savvy Consumers
April 9, 2024

In today’s world, environmental consciousness is at the forefront of many consumers’ minds. As people become more aware of the ... Read More
9 Profitable Side Gigs For Real Estate Agents
April 4, 2024

Sometimes, a little extra income on the side helps. Maybe you’re a new agent still building your business, or closings ... Read More
Read Your Way to Real Estate Mastery
March 21, 2024

In honor of National Read Across America Day, we’ve curated a list of five must-read books for a real estate ... Read More
The Importance of Hiring a Licensed, Bonded, and Insured Contractor for Listing Repairs
March 19, 2024

When assisting your sellers in preparing their home for sale, making necessary repairs and improvements is often a key step ... Read More
Celebrating Women in Real Estate: Leading the Way on International Women’s Day
March 8, 2024

As we celebrate International Women’s Day, we are proud to recognize and honor the incredible women making their mark in ... Read More
SPAM-Proof Your Emails: Tips for Maximizing Deliverability and Engagement
February 22, 2024

Sending marketing emails to a large contact list can be a powerful tool for real estate agents to generate leads ... Read More
A Stress-Free Checklist for Changing Brokerages
February 15, 2024

Considering switching real estate brokerages but do not know where to start? Fear not! We’ve got your back with this ... Read More
Decoding Home Warranties: Are They Worth It?
February 8, 2024

National Home Warranty Day on February 10th is an ideal occasion to dive into the world of home warranties and ... Read More
9 Must-Know Online Security Tips for Real Estate Agents
February 6, 2024

In today’s digital age, real estate agents rely heavily on online tools and platforms to conduct their business efficiently. In ... Read More
Unlocking Listing Leads: A Comprehensive Guide for Real Estate Agents
February 1, 2024

As a real estate agent, you understand the importance of finding new listing leads to grow your business. One often ... Read More
Maximizing Property Listings Using Multiple Social Media Channels
January 30, 2024

In today’s ever-evolving marketing landscape, staying ahead is crucial for real estate agents looking to promote their property listings effectively. ... Read More
A Guide to Safeguarding a Home from Radon Gas
January 25, 2024

During January, it’s important to note that this month is Radon Awareness Month, highlighting the significance of protecting your clients ... Read More
Building Stronger Connections: Get to Know Your Home Buyers and Sellers
January 18, 2024

National Get to Know Your Customers Day on January 18th is a perfect reminder for real estate agents to prioritize ... Read More
Empowering Real Estate Agents: How to Equip Your Home Buyer Clients with Expert Advice
January 16, 2024

As a seasoned real estate agent, your knowledge of the local area is your most potent asset when guiding home ... Read More
10 Cost-Effective Tips to Boost Listings in a Tough Market
January 9, 2024

In today’s real estate market, generating home seller leads can be challenging, with low inventory and climbing interest rates. But ... Read More
Thriving in Tough Times: Proven Strategies for Winning Home Seller Leads
January 2, 2024

In a challenging real estate market, successful real estate agents must adapt and use innovative techniques to secure home seller ... Read More
How to Guard Against Wire Fraud in Real Estate Transactions
December 26, 2023

In 2022, the real estate industry experienced staggering losses of $400 million due to wire fraud, contributing to $10 billion ... Read More
Guiding Home Buyers: Key Considerations When Purchasing Waterfront Homes
November 30, 2023

When advising prospective buyers on the intricacies of acquiring waterfront properties, the experienced real estate agent highlights the allure and ... Read More
Encourage Your Clients By Explaining Mortgage Discount Strategies
November 21, 2023

With today’s high mortgage interest rates, potential buyers may believe buying a home is beyond their reach. But you can ... Read More
The Starter Home Dilemma: A Guide for Real Estate Agents
October 10, 2023

In the bygone days of real estate, first-time buyers could chase the elusive American Dream by investing in a modest, ... Read More
Smooth Moves: Ultimate Checklist for a Seamless Transition to a New Home
September 21, 2023

Moving to a new home is an exciting chapter, filled with the promise of new beginnings and fresh experiences. But ... Read More
How to Create a Schedule for Maximum Efficiency and Work-Life Balance
August 22, 2023

Real estate agents are a busy breed. Between showings, open houses, client meetings, and negotiating deals, there’s never enough time ... Read More
Unveiling the Hidden Gems: Lead Generation Tactics for a Low Inventory Market
July 20, 2023

Housing inventory has hit an all-time low, and everyone feels pressure to adapt and thrive in this challenging market. It’s ... Read More
Safeguarding Your Seller’s Vacant Listing
June 29, 2023

How to Get the Insurance Coverage Right For most people, selling their homes is an exciting step toward a new ... Read More
Rising Hispanic Homeownership in the Face of Adversity
June 27, 2023

The real estate market in 2022 started off with a bang due to the lowest interest rates on record. This ... Read More
Marketing Strategies for Selling a Unique Home
June 22, 2023

Selling a one-of-a-kind home requires a distinct approach to marketing. Conventional sales techniques won’t suffice when attracting buyers for a ... Read More
Targeting the Millennial Home Buyer
June 8, 2023

Members of the millennial generation now own 52 percent of American homes. Born between 1980 and 1994, this group made ... Read More
A Real Estate Market Perspective: Navigating Mortgage Rate Forecasts
May 30, 2023

As real estate agents, staying informed about the ever-changing landscape of mortgage rates is crucial. In a recent presentation, Sean ... Read More
ChatGPT Prompts That Win a Property Listing!
May 25, 2023

To leverage the full potential of ChatGPT for your real estate listings, it’s crucial to ensure that you’re framing your ... Read More
The Art of Writing an Inviting Welcome Letter to Home Buyers
May 16, 2023

As a listing agent, one of the most critical aspects of your job is to create an inviting atmosphere for ... Read More
The Power of Newness: How New Agents Can Stand Out from the Competition
May 4, 2023

Being a new real estate agent can be intimidating, but it offers unique opportunities to grow your business. By leveraging ... Read More
What’s all this chat about ChatGPT for real estate agents?
May 2, 2023

What is ChatGPT? ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot powered by artificial intelligence (AI) developed by OpenAI and ... Read More
How to Flip Homebuyer Objections Into Sales Opportunities
April 26, 2023

High-producing real estate agents understand how to flip buyer objections into sales opportunities. Responding to buyer concerns with professionalism and ... Read More
Educating Buyers on the ABCs of the FICO Score
April 20, 2023

When working with inexperienced buyers, your expertise builds their confidence. Confident agents make confident clients. Therefore, your advice and knowledge ... Read More
Staying Connected to Your Real Estate Besties!
April 6, 2023

A solid real estate business is built on relationships and interconnections within your sphere of influence. Unfortunately, the lack of ... Read More
Take Your Business to the Next Level with a Real Estate Specialty
February 23, 2023

The National Association of REALTORS® provides many opportunities for real estate agents to continue learning and be rewarded with certifications ... Read More
How One Brokerage Market-Proofed Their Business
February 16, 2023

The following questions and answers summarize Josh Harley, Fathom Holdings, Inc. Founder and CEO’s presentation at the Housing Wire 2022 ... Read More
Is Traditional Media Advertising Obsolete for Real Estate?
February 9, 2023

The Internet has brought a momentous change to marketing and advertising. Spending on digital advertising continues to skyrocket. This may ... Read More
Buying Down a Mortgage Interest Rate: Is It Worth It?
February 7, 2023

Your real estate clients who are seeking mortgages at today’s higher interest rates may ask about buying down their rate. ... Read More
How to Specialize in Helping Military Personnel and Veterans
January 19, 2023

Americans who serve in the military make sacrifices for their country and are thereby entitled to an array of government ... Read More
Open Houses—Do You Still Need to Be Cautious About Covid-19?
January 12, 2023

Covid-19 precautions have relaxed as the number of cases and severity of the virus have receded. So as a real ... Read More
How to Safely Shut Off Property Utilities
January 5, 2023

You may need to shut off a property’s utilities in case of a repair, a suspected leak, or an emergency ... Read More
Remember: Your Insurance Needs Change Over Time
January 3, 2023

Insurance provides financial protection against the possibility of loss. Over your lifetime, your obligations shift, and the types of losses ... Read More
Growing Your Business in a Down Market
December 29, 2022

Make it Personal Now is the time to move away from generic newsletters and social media posts. Own YOUR brand. ... Read More
Choosing the Best Model for Your Real Estate Team
December 22, 2022

According to a recent NAR survey, 26% of agents are on teams. In a down real estate market, as agents ... Read More