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Business Building

Tell Your Story – Refer Great Agents!

May 5, 2021
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Most real estate agents grow accustomed to pitches and prodds to join one brokerage or another. Ultimately, each agent has ... Read More

What To Do If a Listing Appraisal Comes Back Low

April 20, 2021
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You’re about to cross the finish line with a sale when the worst-case scenario happens: the appraisal comes back lower ... Read More

Recruiting the Agent Across the Table

April 13, 2021
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People have a natural tendency to assume that anyone sitting on the other side of the table during a transaction ... Read More

Strategies for Pricing a Home

April 6, 2021
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As a real estate professional, part of your job is to price your clients’ homes strategically. However, there are times ... Read More

Tips for Writing a Professional Real Estate Biography

March 26, 2021
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Personal branding is critical as agents strive to create a strong position and brand identity in their market and the ... Read More

Tips for a Great Headshot For Real Estate Professionals

March 23, 2021
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Building, owning, and maintaining your personal brand is an essential component of long-term success. While many of us hate being ... Read More

Free Brand Building Strategies

March 3, 2021
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At the recent Inman Connect conference, Fathom Realty sponsored a series of Learning Labs on Branding hosted by Fathom’s Chief ... Read More

Four Steps to Building a Successful Team

March 2, 2021
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During the Inman Connect January virtual conference, Fathom CEO Josh Harley presented as part of the Partner Connect series. View ... Read More

Three Branding Breakthroughs for 2021

February 25, 2021
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At the recent Inman Connect conference, Fathom Realty sponsored a series of Learning Labs on Branding hosted by Fathom’s Chief ... Read More

You are a Brand. Now Act Like It.

February 17, 2021
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At the recent Inman Connect conference, Fathom Realty sponsored a series of Learning Labs on Branding hosted by Fathom’s Chief ... Read More

Mentoring Matters: Setting the Stage for Continued Success

February 9, 2021
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F.A.S.T. –  Fathom Agent Success Training is a voluntary mentoring program set up to match veteran agents with new and ... Read More

How To Use A Houseopedia Article

February 2, 2021
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Here at Houseopedia, we are proud to be many real estate agents’ go-to source for content that helps their clients. ... Read More

Does Brokerage Consolidation Make Sense for the Messy Middle?

October 16, 2020
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The impact of a brokerage firm’s size on its profitability has become more evident as the industry evolves and as ... Read More