Grandmother, mother and daughter hugging and smiling in front of their house representing generational trends in homeownership.
April 16, 2026
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Business Building

Who Is Buying and Selling Homes Today? A Breakdown of Generational Trends Every Agent Should Know

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The real estate market continues to evolve, and one of the most important ways for agents to stay ahead is ... more

Who Is Buying and Selling Homes Today? A Breakdown of Generational Trends Every Agent Should Know

April 16, 2026
Grandmother, mother and daughter hugging and smiling in front of their house representing generational trends in homeownership.
The real estate market continues to evolve, and one of the most important ways for agents to stay ahead is...
Business Building

Why Additional Revenue Streams Beyond Commissions Matter More Than Ever

April 14, 2026
Two female real estate agents in formal suits discuss a contract with house models on the table, ready to sign a deal. Represents one agent recruiting another to her real estate brokerage network for revenue streams opportunities.
Real estate income has traditionally been tied to closings. No transaction means no income. But today’s most successful agents are...
Business Building

How Agents Build a Recognizable Brand That Attracts Clients

April 9, 2026
Examples of a real estate agents branding on their marketing brochures and professional headshot.
In real estate, your brand speaks before you do. Long before a client reaches out, they have already formed an...
Business Building

How Real Estate Agents Build Authority, Visibility, and Consistent Listings

April 7, 2026
Image
An agent does not become the go-to expert by accident. In today’s market, visibility and consistency determine who gets the...
Business Building

Fathom Realty Introduces Fathom Edge, A Low Industry Split Built for Growth

April 3, 2026
Fathom Edge logo on a red background with maximum value as a sub-header.
In a real estate market where margins matter more than ever, agents are rethinking what they pay and what they...
Business Building

Jack Payne, Bringing Strategy, Stewardship, and Commercial Expertise to Real Estate

March 31, 2026
Image of Jack Payne for Fathom Life spotlight article.
For many real estate agents, commercial transactions can feel complex or intimidating. For Jack Payne, they are exactly where he...
Agent Life

The Starter Home Is Evolving: What Today’s Buyers Really Want

March 26, 2026
Young caucasian couple smiling happy holding blackboard with our first home message at their new starter home.
For decades, the concept of a starter home defined the path to homeownership. Buyers would purchase a modest first home,...
Business Building

Agent Spotlight: Scott Lustig, Leading with Strategy, Service, and “Partner-Clients”

March 24, 2026
Image of Scott Lustig, Fathom Realty agent in Northern Virginia.
In real estate, success often comes from more than just closing transactions. It comes from leadership, trust, and the ability...
Agent Life

Consistent Prospecting Strategies for Real Estate Agents

March 17, 2026
Male real estate agent prospecting with clients by telephone at his office desk.
Real estate markets move in cycles. When inventory tightens and transactions slow, many agents make the mistake of pulling back...
Business Building

How Lindsey Schmidt Built a Thriving Military Real Estate Niche at Fathom Realty

March 12, 2026
Professional photo of real estate agent, Lindsey Schmidt, Fathom Realty
In a competitive industry where many agents try to be everything to everyone, Lindsey Schmidt chose a different path. She...
Agent Life

The Hidden Boundary Affecting Your Listings: Understanding Extra Territorial Jurisdiction (ETJ)

March 10, 2026
Diverse municipal planning team for discussing Extra Territorial Jurisdictions (ETJ). Young woman pointing at a city map while colleagues collaborate in an office.
Real estate agents are often the first professionals buyers and sellers turn to when questions arise about zoning, development, and...
Business Building

How Real Estate Agents Can Educate Buyers on Financing and Equity

March 5, 2026
Hands of a real estate agent explaining keys to home financing and building equity to home buyers.
In today’s market, buyers are not just shopping for homes. They are navigating interest rates, financing options, and long-term financial...
Business Building

Why Precision Pricing Matters More Than Ever in a Flat Market

March 3, 2026
Photo of a real estate agent laptop screen depicting data for precision pricing of properties for sale.
An effective property pricing strategy is no longer about pulling last year’s comparable sales and adding a percentage to them....
Business Building

Celebrating the Future: Announcing the Spring 2026 Fathom Holdings Scholarship Winners

February 25, 2026
Photos of the Fathom Spring 2026 Scholarship program
At Fathom, we believe that investing in people is the most powerful way to shape the future. That is why...
Culture

Is a Traditional Model Limiting You? Why a Cloud-Based Brokerage May Be the Answer

February 24, 2026
Image of a home sitting on a platform with a cloud for present the concept of a cloud-based brokerage.
The real estate industry is evolving rapidly. Brokerage owners and team leaders who once relied on brick-and-mortar infrastructure are now...
Business Building

Stephanie Verderose Appointed Vice President of Growth at Fathom Realty

February 19, 2026
Professional headshot and title for Stephanie Verderose Appointed Vice President of Growth at Fathom Realty.
Fathom Realty has announced the appointment of Stephanie Verderose as Vice President of Growth, a newly created leadership role focused...
Company News

Fathom Realty Announces Lori Muller as President, Marking a New Chapter of Growth

February 17, 2026
Image of Lori Muller the new President of Fathom Realty.
Fathom Realty announced the appointment of Lori Muller as President of Fathom Realty, effective February 9, 2026. Muller succeeds Samantha...
Company News

Why Google Business Profiles Matter for Real Estate Agents

February 12, 2026
Real estate agent working on local SEO strategy with digital marketing icons and location targeting. Concept of online visibility with Google Business Profiles.
As artificial intelligence continues to influence how consumers discover services, many real estate agents are wondering what that means for...
Business Building

Agent Life

Image of Jack Payne for Fathom Life spotlight article.

Jack Payne, Bringing Strategy, Stewardship, and Commercial Expertise to Real Estate

March 31, 2026
Image of Scott Lustig, Fathom Realty agent in Northern Virginia.

Agent Spotlight: Scott Lustig, Leading with Strategy, Service, and “Partner-Clients”

March 24, 2026
Professional photo of real estate agent, Lindsey Schmidt, Fathom Realty

How Lindsey Schmidt Built a Thriving Military Real Estate Niche at Fathom Realty

March 12, 2026
Image

From Dance Studio to Dream Homes: Karina Bassett’s Path to Real Estate Success

August 21, 2025

Company News

Professional headshot and title for Stephanie Verderose Appointed Vice President of Growth at Fathom Realty.

Stephanie Verderose Appointed Vice President of Growth at Fathom Realty

February 19, 2026
Image of Lori Muller the new President of Fathom Realty.

Fathom Realty Announces Lori Muller as President, Marking a New Chapter of Growth

February 17, 2026

Business building

Grandmother, mother and daughter hugging and smiling in front of their house representing generational trends in homeownership.

Who Is Buying and Selling Homes Today? A Breakdown of Generational Trends Every Agent Should Know

April 16, 2026
Two female real estate agents in formal suits discuss a contract with house models on the table, ready to sign a deal. Represents one agent recruiting another to her real estate brokerage network for revenue streams opportunities.

Why Additional Revenue Streams Beyond Commissions Matter More Than Ever

April 14, 2026

Culture

Photos of the Fathom Spring 2026 Scholarship program

Celebrating the Future: Announcing the Spring 2026 Fathom Holdings Scholarship Winners

February 25, 2026
Service projects shown with Fathom agents in their communities.

Service Before Self, A Season That Moved Communities

January 29, 2026