Hero image of Lori Muller, President of Fathom Realty, with title Fathom First leadership blog series.
May 26, 2026
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Business Building

The real estate ‘easy button’ doesn’t exist

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Success in real estate comes from doing the work that others avoid Originally published on Inman, this article by Lori ... more

The real estate ‘easy button’ doesn’t exist

May 26, 2026
Hero image of Lori Muller, President of Fathom Realty, with title Fathom First leadership blog series.
Success in real estate comes from doing the work that others avoid Originally published on Inman, this article by Lori...
Business Building

Understanding the “Mortgage Lock-In” Effect and Today’s Hesitant Sellers

May 21, 2026
Image of home buyers reviewing mortgage documents across a desk from a loan officer trying to overcome the mortgage lock-in effect.
One of the biggest challenges in today’s housing market is not a lack of buyers. It is the growing number...
Business Building

Agent Spotlight Update: Lindsey Schmidt Joins SoFi Real Estate Advisory Council

May 19, 2026
Professional photo of real estate agent, Lindsey Schmidt, Fathom Realty
When real estate professionals combine authentic marketing, deep niche expertise, and a passion for serving clients, opportunities to influence the...
Agent Life

Coming Soon Listings: Why the Real Estate Industry Is Paying Attention

May 14, 2026
Home with a coming soon listings sign in the lawn out front.
“Coming soon” listings are rapidly becoming one of the most discussed topics in residential real estate. While pre-marketing homes before...
Business Building

Fathom Realty South Carolina Celebrates Excellence and Community Impact

May 12, 2026
Hero image of Fathom Realty South Carolina agents at awards ceremony and Veterans event.
Across South Carolina, Fathom Realty agents continue to raise the bar, not only in production but in professionalism, service, and...
Culture

Fathom Realty Named in 2026 T3 Sixty Mega 1000 Rankings

May 7, 2026
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Fathom Realty has been recognized in the 2026 T3 Sixty Mega 1000, one of the most comprehensive rankings of residential...
Company News

Showing Agents and Showing Services: The Benefits, Risks, and What Every Agent Should Know

May 5, 2026
Real estate showing agent pointing to a calendar with a home seller scheduling a date to show their home listing.
As real estate practices evolve, many agents are using showing agents and third-party showing services to streamline access to properties...
Uncategorized

Fathom Realty Ranks Top 10 in RealTrends Verified Rankings for 2026

April 30, 2026
Hero image of Real Trends Verified with the Fathom Realty logo
Fathom Realty has once again earned national recognition in the 2026 RealTrends Verified brokerage rankings, solidifying its position among the...
Company News

Fathom Realty Earns National Recognition in RISMedia Power Broker Rankings 2026

April 28, 2026
Title image of RISMedia Power Broker Report logo on faded real estate broker image
Fathom Realty continues to demonstrate strength and consistency on the national stage, earning recognition in the 2026 RISMedia Power Broker...
Company News

Your Marketing Just Got an Upgrade: Meet the New Fathom Marketing Center Powered by MAXA

April 23, 2026
Image of graphics in the new Fathom Marketing Center powered by MAXA Designs.
There is a moment every agent knows well. You have a listing to promote. A social post to create. A...
Company News

Who Is Buying and Selling Homes Today? A Breakdown of Generational Trends Every Agent Should Know

April 16, 2026
Grandmother, mother and daughter hugging and smiling in front of their house representing generational trends in homeownership.
The real estate market continues to evolve, and one of the most important ways for agents to stay ahead is...
Business Building

Why Additional Revenue Streams Beyond Commissions Matter More Than Ever

April 14, 2026
Two female real estate agents in formal suits discuss a contract with house models on the table, ready to sign a deal. Represents one agent recruiting another to her real estate brokerage network for revenue streams opportunities.
Real estate income has traditionally been tied to closings. No transaction means no income. But today’s most successful agents are...
Business Building

How Agents Build a Recognizable Brand That Attracts Clients

April 9, 2026
Examples of a real estate agents branding on their marketing brochures and professional headshot.
In real estate, your brand speaks before you do. Long before a client reaches out, they have already formed an...
Business Building

How Real Estate Agents Build Authority, Visibility, and Consistent Listings

April 7, 2026
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An agent does not become the go-to expert by accident. In today’s market, visibility and consistency determine who gets the...
Business Building

Fathom Realty Introduces Fathom Edge, A Low Industry Split Built for Growth

April 3, 2026
Fathom Edge logo on a red background with maximum value as a sub-header.
In a real estate market where margins matter more than ever, agents are rethinking what they pay and what they...
Business Building

Jack Payne, Bringing Strategy, Stewardship, and Commercial Expertise to Real Estate

March 31, 2026
Image of Jack Payne for Fathom Life spotlight article.
For many real estate agents, commercial transactions can feel complex or intimidating. For Jack Payne, they are exactly where he...
Agent Life

The Starter Home Is Evolving: What Today’s Buyers Really Want

March 26, 2026
Young caucasian couple smiling happy holding blackboard with our first home message at their new starter home.
For decades, the concept of a starter home defined the path to homeownership. Buyers would purchase a modest first home,...
Business Building

Agent Spotlight: Scott Lustig, Leading with Strategy, Service, and “Partner-Clients”

March 24, 2026
Image of Scott Lustig, Fathom Realty agent in Northern Virginia.
In real estate, success often comes from more than just closing transactions. It comes from leadership, trust, and the ability...
Agent Life

Agent Life

Professional photo of real estate agent, Lindsey Schmidt, Fathom Realty

Agent Spotlight Update: Lindsey Schmidt Joins SoFi Real Estate Advisory Council

May 19, 2026
Image of Jack Payne for Fathom Life spotlight article.

Jack Payne, Bringing Strategy, Stewardship, and Commercial Expertise to Real Estate

March 31, 2026
Image of Scott Lustig, Fathom Realty agent in Northern Virginia.

Agent Spotlight: Scott Lustig, Leading with Strategy, Service, and “Partner-Clients”

March 24, 2026
Professional photo of real estate agent, Lindsey Schmidt, Fathom Realty

How Lindsey Schmidt Built a Thriving Military Real Estate Niche at Fathom Realty

March 12, 2026

Company News

Image

Fathom Realty Named in 2026 T3 Sixty Mega 1000 Rankings

May 7, 2026
Hero image of Real Trends Verified with the Fathom Realty logo

Fathom Realty Ranks Top 10 in RealTrends Verified Rankings for 2026

April 30, 2026

Business building

Hero image of Lori Muller, President of Fathom Realty, with title Fathom First leadership blog series.

The real estate ‘easy button’ doesn’t exist

May 26, 2026
Image of home buyers reviewing mortgage documents across a desk from a loan officer trying to overcome the mortgage lock-in effect.

Understanding the “Mortgage Lock-In” Effect and Today’s Hesitant Sellers

May 21, 2026

Culture

Hero image of Fathom Realty South Carolina agents at awards ceremony and Veterans event.

Fathom Realty South Carolina Celebrates Excellence and Community Impact

May 12, 2026
Photos of the Fathom Spring 2026 Scholarship program

Celebrating the Future: Announcing the Spring 2026 Fathom Holdings Scholarship Winners

February 25, 2026