The Power of Newness: How New Agents Can Stand Out from the Competition

May 4, 2023
8:00 am

Being a new real estate agent can be intimidating, but it offers unique opportunities to grow your business. By leveraging your “newness,” you can differentiate yourself from the competition, establish your brand, and build a loyal client base. Use these tips to create a solid foundation for your real estate business, and remember to always focus on providing exceptional service to your clients.

Own It, Then Use It!

Many agents start out believing that being new to the job is a disadvantage. The key is to flip that mindset and reposition your newness to your advantage. When you meet a potential client, tell them upfront that you are new to the industry. Then, share your enthusiasm, vision, and goals for your business!

Tell them you understand they may choose another agent with many years of experience and dozens of clients. Then clearly state what you offer over the competition. Explain that you are a new agent but have Mentors guiding you through the transaction process. Further, the newness of your business allows you to concentrate all your efforts on them, and you won’t be distracted by other clients vying for your attention. It elevates the level of service and attentiveness in your potential customer’s mind.

Be Authentic

As a new real estate agent, be authentic in all aspects of your business. Clients want to work with someone who they can trust. Don’t try to be someone you’re not; focus on your strengths and skills. Be upfront about your experience level and offer a fresh perspective on the industry.  Being authentic will differentiate you from more experienced agents and build a loyal client base.

Offer Exceptional Service

Offering exceptional service to your clients is essential for any agent. Go above and beyond to ensure your clients have an outstanding experience working with you. Be responsive, communicate clearly and frequently in person, and proactively address any issues. By offering exceptional service, you can establish yourself as a reliable and trustworthy agent and build a loyal client base.

Focus on Your Niche

Identifying your niche and focusing your efforts on that specific market segment is essential. Specializing in a niche can help you stand out from the competition and establish yourself as an expert in that area. For example, you may focus on luxury properties, first-time homebuyers, or a Military community. By focusing on your niche, you can develop a more targeted marketing strategy and establish yourself as your customer’s go-to agent.

Embrace Digital Marketing

You can build your brand from scratch as a new real estate agent. Social media is a cost-effective way to build your brand and reach potential clients. Use social media platforms like Facebook, Instagram, and LinkedIn to showcase your personality, highlight your expertise, and connect with potential clients. In addition, use these platforms to promote your unique value proposition as a new agent, such as your eagerness to work hard and go the extra mile to get the job done. Remember, social media enhances but does not replace those all-important personal interactions with home buyers and sellers. 

When you join Fathom Realty, you will have access to technology, extensive training, and local support from experienced leaders. We are committed to helping you grow your business and succeed in the real estate industry. Join us and become part of the Fathom family that values service, strong culture, and excellence in all that we do.