Are you looking for inspiration to grow your real estate business? Meet Todd Engels, the founder of SWAT Realty Group at Fathom Realty in North Dallas, Texas. His team closed 90 homes for an impressive $35.87 million in 2022. How did Todd achieve this success? The secret is the unique approach he takes to stand out in a crowded real estate market.

Todd’s unorthodox approach to marketing includes purchasing a moving van for clients and hosting extravagant holiday light displays. He understands the importance of standing out in a crowded market, and his unique branding and signage attract attention to open houses. He even has his own rolling billboards and Polaris Sling Shots to catch people’s attention to open houses. By doing things out of the ordinary, Todd has become a memorable figure in the real estate industry. So much so that North Dallas Real Producers shared his real estate journey in the April 2023 magazine.

In addition, Todd’s door-to-door approach is another critical factor in his success. With his experience working as a General Manager for Schwan’s Home Delivery, he learned how to connect with people face-to-face. In a digital age where people rely heavily on technology, Todd leverages the power of human contact to build relationships and close deals. His approach is genuine; he takes the time to get to know his clients and understand their needs and preferences. The power of face-to-face interaction should not be underestimated.

Todd always thinks ahead and plans for growth, even in a challenging real estate market. He is continually looking for new ways to improve his marketing and attract more clients. He is well known in his Anna, TX community for his over-the-top Christmas light displays of over 70,000 lights programmed to music. He is planning to expand his holiday light displays to Halloween in 2023 and has some creative ideas in the works. Despite his success, Todd recognizes the importance of hard work and perseverance. He understands that success does not come overnight; it takes effort and commitment to achieve one’s goals.

Todd’s success in real estate is a testament to the power of creative thinking, a genuine approach, and hard work.  By taking unique and unorthodox approaches to marketing, leveraging the power of human contact, and planning for growth, Todd has built a thriving real estate business.

Ready to take your real estate career to new heights? Contact Fathom Realty today to discover how we empower agents to promote their unique brand, putting you in control of your success. With Fathom’s innovative approach and emphasis on agent individuality, you’ll have the tools, resources, and support you need to thrive in the industry while building your own personal brand. Don’t wait! Seize this opportunity to join a company that values your unique talents and aspirations. Visit FathomCareers.com now to learn more and take the first step towards an exceptional real estate career.