What is ChatGPT?
ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot powered by artificial intelligence (AI) developed by OpenAI and launched on November 30, 2022. An AI chatbot uses natural language processing to hold a humanlike conversation with a user. The language model can answer questions and write text, including blog articles, property listing flyers, social media posts, and emails. ChatGPT is trained on a large body of text from sources such as Wikipedia, books, news articles, and journals.
Usage is free to the public because ChatGPT is still in the research and learning stage. As of February 1, 2023, there is a paid subscription version called ChatGPT Plus. The premium plan gives users general access to the app even during peak usage, allowing faster response times when generating content. The ChatGPT Plus subscription costs $20.00 per month.
Using ChatGPT for Real Estate
Real estate is a business of relationships. Buying or selling a home is a high-risk transaction that requires the expertise of a real estate agent. Your personal interactions with all parties to the deal can make or break a successful closing. So how does AI enhance your brand and not dehumanize your communications?
Artificial intelligence saves time. It provides a jump-off point for handling laborious tasks that take precious time away from serving your clients. Think of it as a 24/7 virtual assistant ready to create volumes of content on demand. Need a property flyer, blog article, YouTube video script, or social media post? ChatGPT is an indispensable tool for busy real estate professionals.
So, How Does It Work?
The platform is surprisingly simple to use. First, set up an account and start typing a prompt from the home page. The key to generating the best results is the specificity of your prompt. The more information you provide ChatGPT, the better accuracy and usefulness of your output.
Now, say you want to generate a list of blog topics for your agent’s website optimized with keywords that will rank for search engine optimization (SEO). Instead of typing, “Give me information about XYZ topic,” create a prompt with the specific content for your target audience.
For example, If you intend to develop a series of blog articles for home buyers moving to your area, write, “Give me X number of blog ideas about moving to YOUR TARGET MARKET intended for new homebuyers. The blogs are for a real estate agent who wants to attract new homebuyers that are moving to YOUR TARGET MARKET and are interested in learning more about living in YOUR TARGET MARKET.”
The key here is to incorporate keywords and phrases in your prompt that your target audience is searching for, such as YOUR TARGET MARKET, buying a home, and real estate. Try it out. You will be amazed!
What Other Content Can I Generate?
Using the example above, take one of the generated homebuyer blog topics and ask ChatGPT to write a 60-second video script for your target audience on that subject. Then, ask for five Facebook social posts for a real estate agent’s business page to attract homebuyers to watch the video you create from the script. Get the idea? The possibilities are endless! Make sure to include desired parameters such as word count, URLs to external websites, and keywords that will rank high in local search results.
What Are the Limitations of ChatGPT?
Sounds too good to be true? There are aspects of artificial intelligence that the user must be aware of. Firstly, ChapGPT lacks common sense. The tool can generate relevant responses based on the prompt but lacks humans’ common sense, empathy, and creativity. Also, the output may include factually incorrect answers that are socially and culturally inappropriate. For example, you may ask for specific neighborhood information that is well-known to an ethnic community but may include results for the entire city or municipality. Therefore, carefully review and edit the ChatGPT output before using it in public-facing marketing or business collateral.
If keeping more of your hard-earned commission without sacrificing technology, support, training, and free marketing resources, reach out, and let’s talk. Our team is standing by to answer your questions and to see if Fathom is the right fit for you.
At Fathom, YOU Matter!