Image

What Should Real Estate Agents Look for in a Brokerage in 2026?


January 15, 2026
 | 
8:00 am

In 2026, real estate agents should look for a brokerage that helps them grow—not just survive. The right firm provides fair commission models, strong support systems, and the flexibility to scale your business. Whether you’re new to real estate or ready to lead a team, your brokerage should work for you, not the other way around.

Here’s what to evaluate before choosing where to hang your license.

Real Estate Agent Commission Models Explained

Not all commission structures are created equal. Here’s a breakdown of the most common models and how they impact your take-home income:

  • Traditional Split
    The brokerage keeps a percentage of every commission. Common splits are 70/30 or 80/20. These may include monthly desk fees or hidden costs.
  • CAP Model
    You start on a split (e.g., 80/20), but once you’ve paid a set amount to the brokerage (your “cap”), you earn 100% of your commissions for the rest of the year.
  • Flat Fee Model
    Agents keep 100% of their commission and pay a fixed fee per transaction. This model offers high retention and predictability.
  • Hybrid Plans
    Some firms, like Fathom Realty, offer multiple options. Agents can choose between a low, capped flat fee (Fathom Max Plan) and a revenue-share model with a commission split and high earnings potential (Fathom Share Plan).

Support, Technology, and Scalability: What You Should Expect

Beyond the commission, your brokerage should set you up for success with tools, systems, and service. Look for:

  • Training & Mentorship: Access to relevant education, coaching, and business development.
  • Marketing & Branding Support: Tools to promote your personal brand, not just the brokerage’s.
  • Lead Generation: CRM systems, ad tools, or concierge services that actually generate clients.
  • Transaction Support: Admin or transaction coordination to reduce paperwork and free up your time.
  • Team-Friendly Models: Scalable plans for agents building a team or partnership.
  • Modern Technology: Cloud-based platforms, mobile apps, integrated transaction systems.

Bonus: Fathom Realty offers all of the above through its proprietary intelliAgent platform and the Fathom Elevate concierge plan—designed to help agents grow faster with less overhead.

Red Flags Agents Overlook When Choosing a Brokerage

Choosing a brokerage is a business decision. Watch out for these warning signs:

  • Confusing Fee Structures: If you can’t calculate your commission or monthly cost, walk away.
  • Lack of Flexibility: You should be able to brand yourself, build a team, or switch plans as your business grows.
  • Low Agent Retention: If agents keep leaving, ask why.
  • Weak Leadership: A lack of support, slow response times, or an unclear vision from leadership will hurt your momentum.
  • Overpromising, Under-Delivering: Beware of firms that promise leads, support, or training but don’t follow through.

Step-by-Step: How to Evaluate a Brokerage Before Joining

  1. Identify Your Goals
    Are you focused on income? Leads? Building a team? Know what matters most to you.
  2. Interview Multiple Firms
    Don’t settle. Talk to 2–3 brokerages to compare offerings, culture, and compensation.
  3. Ask for Proof
    Can they show how agents succeed? Do they offer testimonials, earnings breakdowns, or demo tools?
  4. Review the Fine Print
    Look for hidden fees, long-term contracts, or revenue share limits.
  5. Trust Your Instincts
    If it feels off, it probably is. Choose a culture where you feel seen, supported, and excited.

Why Fathom Has a Plan for Every Stage of Your Growth

At Fathom Realty, we believe in agent-first business models. That’s why we offer flexible commission plans. Whether you’re maximizing income on the Fathom Max Plan, building wealth with the Fathom Share Plan, or scaling a high-performing team. Plus, with Fathom Elevate, we handle your marketing, leads, and transactions so you can focus on serving clients and growing your business.

FAQs

What’s the best commission model for a new agent?
New agents often benefit from a hybrid plan that includes training, mentorship, and revenue share. Look for a model that supports learning without sacrificing long-term income.

Can I switch commission plans later?
At Fathom, yes. You can switch plans mid-year, and your production carries over toward your new cap.

What support should I expect as a solo agent?
You should expect, at a minimum, transaction assistance, marketing tools, and on-demand training. Fathom also offers concierge-level support through Elevate.

Where can I learn more about joining Fathom?
Contact us to compare plans and explore how Fathom can support your business at every stage.