You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever ... Read More

Good social media etiquette is crucial to a real estate agent’s success. Let’s talk about how to communicate clearly and ... Read More

It’s standard due diligence for your buying client to hire an inspector for a property under contract. But how do ... Read More

One of the best ways to show your clients that you’re an authentic person who genuinely cares is to send ... Read More

As a responsible real estate agent, it’s up to you to help make sure your clients know what they’re signing ... Read More

Using proper phone etiquette will make your clients’ experience more pleasant, and they will view you more positively as a ... Read More

Few careers rely as heavily on in-person communication as real estate. As a real estate professional, you’ll win or lose ... Read More

As a real estate agent, you understand the value of human connection. It’s the difference between an email and a ... Read More

Your home is one of the most important investments you’ll ever make, which is why you’ll want to safeguard it, ... Read More

Title insurance companies play a major role in successfully closing a real estate sale. They provide insurance that is vital ... Read More

Military personnel frequently receive orders sending them to a new duty station with virtually no notice. An order for Permanent ... Read More

Red-hot market conditions nationwide have meant listings can sell in a couple of days, sometimes even within hours. A pre-inspection ... Read More

At Fathom Realty, we strive to help real estate agents create a seamless end-to-end transaction experience for their buyers and ... Read More

Real estate agents who go above and beyond for their clients are the ones who get referrals and returning customers. ... Read More

Although you want your clients’ undivided attention when showing them a property, sometimes they have no choice but to bring ... Read More

Henry David Thoreau once said, “It’s not enough to be busy; so are the ants. The question is, what are ... Read More

First impressions are critical when a buyer views your client’s listing. How the property is presented can make or break ... Read More

Everyone needs a little help from time to time, and that’s especially true of small business owners and self-starters like ... Read More

In today’s hot housing market, the short supply of existing homes means that your clients may be losing out in ... Read More

Getting eyeballs and leads from your website and marketing is difficult. The big portals rule the listing search game. The ... Read More

With agents hosting open houses for listing clients so commonplace, it’s easy to get complacent. However, you and your clients ... Read More

Good agents know that it’s essential to connect with their audience, keep them engaged, and provide them with helpful, relevant ... Read More

As a real estate agent who markets your services and available homes, you need to produce marketing campaigns that comply ... Read More

YouTube videos are, without a doubt, an essential tool in any REALTOR®’s marketing toolbox. They’re a great way to showcase ... Read More

If you’re not already using Instagram as part of your social media marketing plan, you need to create an account, ... Read More

If you’re among those who enjoy working from home and plan to continue doing so, as you’ve probably learned by ... Read More

The short answer, provided you have room in the budget and a need for much more free time, is yes! ... Read More

As a real estate professional, you need to leverage every social media platform available to you to stay on top ... Read More

The idea of streaming a live video is intimidating. We get it. What if you forget your lines or lose ... Read More

As a real estate agent earning commissions, you run your own business. That means you can deduct many business expenses ... Read More

We all know how important it is to build, own, and maintain your brand, and social media has become a ... Read More

According to a recent survey, 5% of real estate professionals have been victims of a crime while on the job, ... Read More

Gone are the days when your sellers could list their current home and purchase a new one in perfect synchrony. ... Read More

Technology is revolutionizing the real estate industry. One area that has shifted is the electronic mortgage, also known as e-mortgage. ... Read More

A hot real estate market is excellent news for your listing clients. Most home sellers dream of having multiple offers ... Read More

When the competition heats up in a seller’s market, it’s more important than ever to remember proper real estate etiquette. ... Read More

The federal government enacted protections in 2020 for homeowners who couldn’t pay their mortgages because of the COVID-19 pandemic’s economic ... Read More

Fathom Realty recently launched Fathom Offers, a collaboration with zavvie to allow agents to offer clients home selling alternatives, including ... Read More

As we all know, real estate can be a rewarding career, but it can also be one of the most ... Read More

In the current market of low inventory and high demand, sellers receive offers at or well above the asking price. ... Read More

Housing demand remains intense as people move to suburban and rural areas with the newfound freedom to work remotely. Coupled ... Read More

Most real estate agents grow accustomed to pitches and prodds to join one brokerage or another. Ultimately, each agent has ... Read More

You’re about to cross the finish line with a sale when the worst-case scenario happens: the appraisal comes back lower ... Read More

People have a natural tendency to assume that anyone sitting on the other side of the table during a transaction ... Read More

As a real estate professional, part of your job is to price your clients’ homes strategically. However, there are times ... Read More